Transforming Video Encoding with MultiTV’s Video PaaS 'Streamline'

Streamline is a managed codec migration and video infrastructure service. We re-transcode your library to royalty-free codecs, deliver through your existing CDN, and run the entire stack — cutting 30–50% of total video cost. First library live in 7 days.

30–50%
TCO Reduction
7 Days
First Library Live
$0
Royalty Exposure

Streamline: Revolutionizing Video Management and Delivery

Leading brands that trust MultiTV

Capabilities

What's inside Streamline.


Every component you need — encoding, packaging, delivery, DRM, monitoring, operations — in a single managed service.


🔄
Full Library Re-transcode

Re-encode your entire VOD library to VP9 primary with AV1 additive tier. Per-title and per-scene bitrate ladder optimisation for maximum compression at your quality target.

📡
Live Shadow Encoding

Deploy shadow encoders on live channels without carrying traffic. Validate quality and latency before staged cutover. Designed around your release calendar.

🔐
Multi-DRM Orchestration

Widevine (L1/L3), FairPlay, PlayReady — built in. Single orchestration layer across all device tiers. No separate vendor or integration project.

🌐
Multi-CDN Delivery

Deliver through your existing Akamai infrastructure. Same edge config, same contracts. CloudBridge handles egress optimisation across providers.

📊
VMAF Quality Automation

Automated QA on every re-encoded asset. VMAF delta flagging catches anything below your quality floor — no manual re-screening at library scale.

🛡️
Cost Telemetry + NOC

Real-time dashboards: egress savings, storage delta, codec coverage by device tier. 24×7 NOC with <15 min P1 response. Quarterly SLA reports.

THE SOLUTION

We migrate you to royalty-free codecs


VP9 powers YouTube at multi-billion-hour scale. AV1 powers Netflix. Streamline brings both to your library — without touching your Akamai CDN, your DRM, or your player.


RE-TRANSCODE

VP9 primary • AV1 tier
AVC fallback retained

RE-PACKAGE

DASH + HLS • Multi-DRM
Widevine • FairPlay • PlayReady

RE-DELIVER

Multi-CDN (Akamai)
Edge cache • Player SDKs

MANAGE

24×7 NOC • SLAs
Cost telemetry • VMAF QA

Non-disruptive

Runs in parallel alongside your existing pipeline. Fallback ladder stays live. No weekend cutovers. Staged traffic shift: 1% → 10% → 50% → 100%.

API-first

Hooks into your CMS, ad server, DRM, billing — no rip-and-replace. Developer-friendly documentation and custom integrations.

Outcome-priced

You buy savings and SLAs — not encoder seats or compute hours. Committed-savings clause: if we miss the number, you pay less.

THE ECONOMICS

The math. Illustrative at 10M DAU.


These numbers are modeled for a typical tier-1 Indian OTT platform. Actuals are calibrated against your library during the 30-day audit.

Cost line Before After Saving
Codec royalties (AVC + HEVC) $1.2M $0 –100%
CDN / bandwidth egress $18.0M $12.6M –30%
Storage + transcode $5.0M $3.6M –28%
Total annual run-rate $24.2M $16.2M –$8M / yr

Payback

8–14 months


Annual Savings

$4–6M after migration fee

Actuals modeled against your library size, device mix, and delivery volumes during the 30-day audit phase.

THE PROBLEM

Your codec stack is bleeding margin.


If your VOD library runs on H.264 or H.265, you're carrying three costs that compound every quarter — and your current encoding platform doesn't fix any of them.


$4.5M

New H.264 annual cap

Via LA replaced the flat $100K/year streaming cap with a tiered structure. Large OTT platforms now face up to 45× higher AVC royalties.

+25%

HEVC rate increase

Access Advance raised H.265 royalty rates for new licensees from January 2026. The deadline to lock old rates expires June 30, 2026.

3 Bills

Tool + Licensing + CDN

Your encoding vendor charges per-minute. Patent pools charge per-user. Your CDN charges per-gigabyte. You're paying for compression three times.

SPEED

First library live in 7 days.


Not months. Not quarters. One week from kickoff to your first re-transcoded library streaming in production.

7

days go live

From contract signature to your first VP9-encoded library segment streaming through your existing Akamai CDN — with VMAF validated, fallback ladder active, and zero disruption to your current delivery.

Instant onboarding

Connect your library, configure your CDN endpoints, and set quality targets. Our platform handles the rest.

Parallel re-transcode at scale

Cloud-native parallel workers re-encode thousands of titles simultaneously. No queues, no bottlenecks.

Auto-QA before any traffic shifts

Every asset passes VMAF validation against your baseline. Nothing goes live until quality is proven.

Staged cutover, zero downtime

Traffic shifts progressively — 1% → 10% → 50% → 100%. Fallback ladder stays active throughout. Roll back in seconds if needed.

Managed from day one

24×7 NOC, SLA monitoring, cost telemetry, and ongoing optimisation — all operational from the moment you go live.

INDUSTRIES

Built for platforms that stream at scale.


From VOD-heavy OTT to live sports concurrency spikes — Streamline adapts to your content mix and delivery economics.


OTT Platforms

For VOD-heavy platforms at 500K+ DAU. Eliminate codec royalty exposure, cut CDN egress by 20–30%, and consolidate your video stack into a managed outcome.

Sports Streaming

Concurrency spikes blow up CDN bills. Streamline cuts bits-per-stream at equal quality, turning every tentpole event into a lower-cost delivery operation.

Broadcasters Going D2C

Launching direct-to-consumer? Start on royalty-free codecs from day one. No legacy licensing debt. Full pipeline in a single managed service.

News + FAST Channels

24×7 linear delivery on tight margins. VP9 encoding reduces per-channel cost while maintaining sub-2s startup latency.

TRUST + SECURITY

Enterprise-grade. Audit-ready.


Security, compliance, and operational guarantees built into every layer.


DRM Coverage

Widevine (L1/L3), FairPlay, PlayReady • Multi-DRM orchestration built in

Forensic Watermarking

A/B session watermarking • Visible overlay for premium content

ISO 27001 Aligned

Information security management • Annual third-party audit cycle

GDPR + DPDP Ready

PII segregation, data residency controls, subject-access workflows

Cloud Portable

GCP primary • AWS / on-prem supported • CloudBridge egress optimiser

Operational SLAs

99.95% uptime • <15 min P1 response • Quarterly SLA reports

NEXT STEP

Put the numbers against your library


A 30-day paid pilot — sized against your content, your device mix, and your delivery economics.


SCOPE

10–50 TB library segment + one live channel shadow encode

DELIVERABLE

VMAF report, bandwidth delta, calibrated cost model, migration SoW

SUCCESS CRITERIA

VMAF ≥ baseline • Bandwidth –20%+ • Latency ≤ current • Commercial model locked

Leaders' Choice in Video Tech

Empowering unparalleled storytelling and audience engagement with cutting-edge video technology.

"I have worked with MultiTV on ‘N’ number of webcast projects till now it has been great working with Team MultiTV, as they take complete ownership of the project that they do and they are really experts of their domain and that’s their USP as well. "

Client 1

Dhurv Tuteja(JK Tyre)

Manager Digital Marketing JK Tyres

"Thanks for your efforts on the F62 launch. It was executed very well, from the production to simulcast on multiple platforms. It is great to have MultiTV with us. I look forward to more opportunities of working together."


Client 2

Ram Deshpande

Vice-President, Digital Samsung

"As Apollo 24/7, we have been associated with Multi- TV, doing our online property/show "Health Hour". The service and technical support received from Multi-TV is exceptional."


Client 3

Kushagr Sharma

Marketing Manager Apollo24|7

Explore Our Success Stories Dive into our case studies to discover how we've empowered businesses with cutting-edge video solutions.
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