The Content-Driven Future- Turning Passive Viewing into Instant Purchase
For too long, content has been a missed sales opportunity. This disconnect frustrates users and restricts brand revenue.
Products shown on videos are not instantly available for shopping, forcing users to manually search, which is time-consuming and often results in lost interest and frustration.
There is no secure, direct link between high-value video content (IPTV/OTT) and e-commerce platforms to enable effortless, real-time shopping.
Retailers and brands miss out on immediate, high-intent sales opportunities generated right at the moment a viewer sees a desirable product.
Traditional video ads lack closed-loop attribution, meaning brands can't directly tie media spend to an immediate transaction, hindering true content-driven advertising.
MultiTV’s MediaCommerce platform is a revolutionary technology designed for IPTV and OTT operators, fundamentally closing the gap between media and commerce. It is built to create scalable commerce media networks by solving the key challenge of linking media assets with product SKUs and delivering commerce-ready content globally. This is how brands execute true commerce media on OTT.
Unlock direct, high-margin revenue through interactive, shoppable content, establishing a secure commerce media funnel.
Accelerate product launches by linking them directly to video and content assets for immediate purchase.
Achieve better customer engagement and higher conversions with personalized recommendations and intuitive interactive shopping layers.
Streamline operations with AI/ML-powered workflows and real-time syncing across all platforms, optimizing how to do commerce media at scale.
Instantly tap into global commerce media opportunities across all regions and devices supported by your OTT/IPTV network.
Deploy native commerce media experiences that blend seamlessly with the content, enhancing the viewing experience rather than interrupting it.
Data-Driven Revenue is the ultimate goal of the Commerce Media ecosystem, shifting advertising from impressions to verified transactions. MultiTV uses AI to deliver superior performance and business outcomes:
Captures purchase intent at the highest moment of engagement.
Dramatically increases Average Revenue Per User through cross-selling.
Provides closed-loop data connecting ad spend directly to sales outcomes.
Enables new revenue streams without relying on subscription fee increases.
Ensures ads are relevant to the scene and content, improving acceptance.
Creates verifiable first-party data for brands, essential for targeting.
The MultiTV MediaCommerce platform is built on a foundation of intelligent automation, making it a leader among AI commerce media networks.
AI/ML-driven tagging automatically analyzes video frames in real-time, linking specific products, clothing, or items to their corresponding SKU in the retail catalog. This proprietary technology is crucial for efficient content-driven advertising.
Automatic, low-latency syncing of media and product catalogs across all devices and platforms (STBs, mobiles, web) ensures that product availability is accurate the moment it appears on screen.
Fast product delivery with dynamic scaling and low latency guarantees the shoppable overlay appears instantly without interrupting the video stream. This is critical for high-performance commerce media networks.
Context-based recommendations engine offers tailored product suggestions during live or on-demand videos based on viewer history and real-time viewing data. This defines the next generation of AI commerce media networks.
Auto-scaling with load balancing and caching ensures high reliability and performance, essential for global commerce media operations.
Comprehensive APIs and SDKs allow for quick plug-ins into existing IPTV, OTT, and e-commerce ecosystems, facilitating easy deployment for commerce media companies.
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MultiTV empowers brands and commerce media companies across diverse content verticals:
Products worn by actors (wardrobe, jewelry) or used in scenes (gadgets, furniture) are directly linked to purchase pages via interactive overlays. This is a prime example of effective commerce media on OTT.
Merchandise, tickets, or limited-edition items are sold directly within the stream during concerts, sports matches, or festivals. The high engagement of live streaming events makes this exceptionally lucrative.
Move beyond banners by embedding "Click-to-Buy" options inside playback. These native commerce media formats deliver measurable ROI, proving the performance of the commerce media networks examples.
Future-proof your content with interactive features for theatrical releases or premium VOD, allowing viewers to pre-order props or apparel linked to the film universe via Commerce Media in cinema.
Curated product catalogs are generated automatically based on trending viewer habits and scene metadata, creating a unique discovery pathway and a new stream of Data-Driven Revenue.
Data-Driven Revenue is the ultimate goal of the Commerce Media ecosystem, shifting advertising from impressions to verified transactions. MultiTV uses AI to deliver superior performance and business outcomes:
| Model | Description | Advantage |
|---|---|---|
| Cloud | Fully managed service on AWS/Azure/GCP. | Instant scalability and low capital expenditure. |
| On-Premises | Dedicated deployment within your data center. | Maximum control for data residency and compliance. |
| Hybrid | Mix of local playout with cloud scalability. | Best balance of performance, compliance, and cost. |
MultiTV already partners with top telecom operators, broadcasters, and OTT platforms worldwide, powering large-scale content and commerce media networks solutions. Our platform provides the technical agility, AI commerce media networks intelligence, and Data-Driven Revenue focus needed to dominate the next era of advertising. We transform your valuable media assets into a high-yield sales channel.
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