It's been great working with Team MultiTV — they take complete ownership of every project and are true experts of their domain. That's their USP.
★★★★★
MultiTV MediaCommerce · Shoppable OTT & IPTV
MediaCommerce: the shoppable revolution.
MultiTV MediaCommerce connects the high engagement of IPTV/OTT content with direct transactional outcomes — turning every show, movie or live event into a revenue-ready, shoppable experience.
1-tapin-stream checkout
100%scene-level attribution
3surfaces: ott · iptv · ctv
SHOPPABLE LAYER ON
Featured in this sceneTeam Home Jersey$49.00Add to cart →
LIVE · 4K UHD
1-tapIn-stream checkoutin production
100%Scene-level attributionmeasured, not modelled
Trusted by leading brands & broadcasters worldwide
Why it wins
Content that sells, not just streams.
MediaCommerce maps products to scenes with AI and puts checkout inside the stream — OTT, IPTV and CTV become storefronts.
How it works
From scene to sale in a single tap.
The gap between “I want that” and “I bought that” collapses to one tap — without leaving the stream.
1StreamOTT, IPTV or CTV content
›
2AI mappingProducts matched to scenes
›
3OverlayShoppable moments appear
›
4CheckoutOne-tap purchase in-stream
›
5FulfilCommerce partner ships
›
6AttributeRevenue per scene & show
Platform capabilities
A revenue-ready platform for operators.
New revenue
Direct, high-margin revenue through shoppable content.
Faster launches
Link launches to video for immediate purchase.
Higher conversions
Personalized recommendations and shopping layers.
Efficient operations
AI/ML workflows and real-time syncing.
Global reach
Tap global opportunities across regions and devices.
Native integration
Experiences that blend with content, not interrupt it.
AI-powered, data-driven revenue
From impressions to verified transactions.
Monetizing audience intent
Capture purchase intent at the highest moment of engagement.
- Smart product mapping links on-screen items to SKUs.
- Frame-level AI tagging in real time.
- Shoppable overlays that appear instantly.
Superior ARPU
Dramatically increase Average Revenue Per User through cross-selling.
- Contextual, scene-relevant product suggestions.
- Personalised recommendations during playback.
- New revenue without raising subscription fees.
Actionable insights
Closed-loop data connecting ad spend directly to sales outcomes.
- Verifiable first-party purchase data.
- Closed-loop attribution for campaigns.
- Insight that raises the value of ad inventory.
Contextual ads
Ads relevant to the scene and content, improving acceptance.
- Native click-to-buy formats inside playback.
- Scene-aware ad placement.
- Measurable ROI for brands and operators.
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1-tapIn-stream checkout
100%Scene-level attribution
3Surfaces: OTT · IPTV · CTV
24/7Always-on storefront
Production numbers from live MultiTV deployments not lab benchmarks.
Build vs buy
In-stream commerce against link-in-bio.
What matters
The MultiTV way
The traditional way
Discovery to purchase
Inside the stream, one tap
Off-platform links and QR codes
Product tagging
AI scene-to-product mapping
Manual tagging per episode
Coverage
OTT, IPTV and connected TV
Mobile-only experiments
Attribution
Per scene, show and audience
Last-click guesswork
Revenue model
New income per streamed hour
Content as pure cost centre
Leaders' choice in video tech
The results behind every video experience.
See why broadcasters and live streaming providers choose MultiTV to power their video businesses.
Thanks for your efforts on the F62 launch — executed very well, from production to simulcast on multiple platforms. Great to have MultiTV with us.
★★★★★
Ram Deshpande · Vice-President, Digital, Samsung
As Apollo 24/7, we've been associated with MultiTV on our online property 'Health Hour'. The service and technical support received is exceptional.
★★★★★
Kushagr Sharma · Marketing Manager, Apollo 24|7
We were able to consolidate multiple vendors into one MultiTV solution, which made the entire process much simpler. What really stood out was how quickly we were able to move from planning to launch.
★★★★★
Head of Digital · Leading Entertainment Network
We had a huge library of content sitting on the shelf. MultiTV helped us turn that archive into three FAST channels in just a week, giving us a new way to monetize content we already owned.
★★★★★
COO · International Content Studio
We’re now getting highlights out while the game is still fresh. That speed has made a real difference to how quickly we can engage our audience on social.
★★★★★
Head of Content · Sports Broadcaster
We were able to bring several separate infrastructure and media costs together under Streamline. The TCO analysis made the business case clear, and the savings started to show even before the migration was complete.
★★★★★
VP Engineering · OTT Platform
We were able to change our packaging and pricing several times during the quarter without waiting for an app release. That gave us much more flexibility, and our trial-to-paid conversion improved significantly.
★★★★★
Head of Growth · D2C Streaming Service
We’ve been able to connect our live content with commerce in a way we couldn’t before. Fans can discover a jersey and buy it while the match is still happening.
★★★★★
CRO · Sports Media Group
Success stories
Trusted by leading brands.
FAQ
Common questions.
What is commerce media?
A data-driven approach linking media impressions directly to commerce transactions across OTT, IPTV and more.
How does AI enable it?
Smart Product Mapping scans content to tag products and link them to retail SKUs for shoppable overlays.
How is revenue generated?
Transaction fees plus first-party purchase data that raises ad inventory value.
How can retailers start?
Connect your product catalog to the platform and run a content-driven campaign with closed-loop attribution.
Turn content into a sales channel.
Tell us about your content and catalog and we'll show MediaCommerce live.
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