Case Study · ALTBalaji

ALTBalaji a smoother, scalable migration

ALTBalaji moved its video delivery to MultiTV for more reliable, scalable streaming with a smooth, low-risk migration.

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0downtime during migration

100%library migrated

4weeks end-to-end

app.multitv.cloud/alt-balaji-migration

ALTBalaji a smoother, scalable migration

CUSTOMER STORY

0Downtime during migrationin production

100%Library migratedmeasured, not modelled

Trusted by leading brands & broadcasters worldwide

At a glance

ALTBalaji: a smoother, scalable migration

ALTBalaji moved its video delivery to MultiTV for more reliable, scalable streaming with a smooth, low-risk migration.

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0Downtime during migration

100%Library migrated

4Weeks end-to-end

1Unified new stack

The story

From challenge to outcome.

Chapter 01 · The challenge

Where they started

Reliable, cost-effective delivery at OTT scale with minimal migration risk.

Chapter 02 · The solution

What MultiTV built

MultiTV planned and executed a phased migration onto its transcoding, CDN and delivery stack. Cloud transcoding, multi-CDN delivery, DRM, player and analytics on one MultiTV stack.

Chapter 03 · The results

What changed

Reliable streaming at scale with optimised delivery cost and a seamless cut-over. a smoother, scalable migration

Chapter 04 · The partnership

Why MultiTV

End-to-end ownership from ingest to delivery, with hands-on engineering and 24/7 support.

Leaders' choice in video tech

The results behind every video experience.

See why broadcasters and live streaming providers choose MultiTV to power their video businesses.

It's been great working with Team MultiTV — they take complete ownership of every project and are true experts of their domain. That's their USP.

★★★★★

Dhruv Tuteja · Manager Digital Marketing, JK Tyre

Thanks for your efforts on the F62 launch — executed very well, from production to simulcast on multiple platforms. Great to have MultiTV with us.

★★★★★

Ram Deshpande · Vice-President, Digital, Samsung

As Apollo 24/7, we've been associated with MultiTV on our online property 'Health Hour'. The service and technical support received is exceptional.

★★★★★

Kushagr Sharma · Marketing Manager, Apollo 24|7

We were able to consolidate multiple vendors into one MultiTV solution, which made the entire process much simpler. What really stood out was how quickly we were able to move from planning to launch.

★★★★★

Head of Digital · Leading Entertainment Network

We had a huge library of content sitting on the shelf. MultiTV helped us turn that archive into three FAST channels in just a week, giving us a new way to monetize content we already owned.

★★★★★

COO · International Content Studio

We’re now getting highlights out while the game is still fresh. That speed has made a real difference to how quickly we can engage our audience on social.

★★★★★

Head of Content · Sports Broadcaster

We were able to bring several separate infrastructure and media costs together under Streamline. The TCO analysis made the business case clear, and the savings started to show even before the migration was complete.

★★★★★

VP Engineering · OTT Platform

We were able to change our packaging and pricing several times during the quarter without waiting for an app release. That gave us much more flexibility, and our trial-to-paid conversion improved significantly.

★★★★★

Head of Growth · D2C Streaming Service

We’ve been able to connect our live content with commerce in a way we couldn’t before. Fans can discover a jersey and buy it while the match is still happening.

★★★★★

CRO · Sports Media Group

Other teams, similar outcomes.

Case Study

PTI Transformation

FAQ

Common questions.

Who is ALTBalaji?

A leading brand partnering with MultiTV for video delivery and engagement.

What did MultiTV provide?

An end-to-end video platform transcoding, delivery, DRM, player and analytics.

Can we achieve similar results?

Yes talk to us and we'll map your goals to the MultiTV platform.

Get started

Want results like ALTBalaji?

Tell us your goals and we'll show how MultiTV gets you there.

Proven outcomes

Real results for leading brands.

End-to-end

One partner from ingest to revenue.

Enterprise-grade

ISO 27001, GDPR and SOC 2 aligned.