MultiTV Micro Drama

Launch your micro drama app.

A complete platform for short-form vertical series — fast playback, coin and per-episode monetisation, and AI-driven discovery that keeps viewers bingeing.

60–90svertical episodes
PPVper episode or binge
swipeto next episode
MultiTV micro dramaMultiTV keymomentMultiTV monetisation

Trusted by leading brands & broadcasters worldwide

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The challenge

Vertical drama is exploding. Generic players can't keep up.

Micro-drama audiences binge ninety-second episodes vertically, pay per unlock, and churn in a heartbeat if the experience stutters.

90sepisodes, built for vertical binge sessions

How it works

Four steps from problem to outcome.

01

Launch vertical-first

A player and app experience designed for 9:16 storytelling.

02

Gate by episode

Coins, passes, subscriptions or ads — unlock logic per episode.

03

Engineer the binge

Auto-next, previews and cliffhanger prompts keep sessions going.

04

Tune with data

Per-episode completion and unlock data shapes the slate.

What you get

The fastest-growing format, productised.

Everything to run a short-drama business — playback, paywalls, coins and discovery — in one platform.

The fastest-growing format, productised.

Everything to run a short-drama business — playback, paywalls, coins and discovery — in one platform.

01

Vertical playback

Instant-start, swipeable episodes.

02

Coin & episode unlock

Coins, unlocks, subscriptions and bundles.

03

Binge engine

AI recommendations that drive completion.

04

Global payments

Multi-gateway, geo-aware checkout.

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9:16Native vertical delivery
4Unlock models per episode
100%Episode-level analytics
1B+Hours streamed yearly

Production numbers from live MultiTV deployments not lab benchmarks.

In action

Monetise every episode.

app.multitv.cloud/micro-drama-platform
MultiTV revenueMultiTV celebrity
MultiTV revenue

Coin & episode monetisation

Flexible paywalls tuned for short-form bingeing.

  • Coins, per-episode unlocks and bundles.
  • Trials and promotions.
  • Geo-aware global checkout.
MultiTV celebrity

AI discovery

Keep viewers in the next-episode loop.

  • Personalised recommendations.
  • Binge-optimised ordering.
  • Higher series completion.

Under the hood

Capabilities that carry the workload.

01

Vertical player

Instant-start, mobile-first playback.

02

Monetisation

Coins, unlocks, subs and bundles.

03

AI recommendations

Series completion engine.

04

Catalog tools

Upload, schedule, seasons.

05

Payments

Geo-aware, multi-gateway.

06

Analytics

Retention and revenue per episode.

Monetization mechanics

The coin economy, built for cliffhangers.

Micro-drama runs on micro-payments, not subscriptions. The wallet, the packs and the analytics ship with the platform powered by MultiTV SMS.

Coins, not cards, per episode

Viewers buy coin packs once, then spend frictionlessly episode by episode, cliffhanger by cliffhanger.

  • Coin wallet with IAP packs, bonuses and regional price points
  • Per-episode unlocks first episodes free, priced cliffhangers
  • Daily check-in rewards, streaks and ad-watch coin top-ups
  • Binge bundles and season passes alongside coins
  • Conversion analytics: which episode turns viewers into payers
wallet.multitv.cloudCoin economy · micro-dramaLIVE
COINS SOLD4.2M this month
EP. UNLOCKS380K ↑ 22%
ARPPU$2.10 ↑ 31%
Episode 12 unlock· 30 coinsTOP SELLER
Coin pack 500 + 50 bonus· $4.99 IAPBEST VALUE
Daily check-in reward· +10 coins streakRETENTION

AI × your library

Episodes from your archive no writers’ room.

Momentus AI mines existing shows and films into 60–90 second vertical episodes, ready for coin unlocks.

Chaptering finds the cliffhangers

Story beats, topic shifts and dramatic peaks are detected automatically each cut ends where attention peaks.

  • AI chaptering splits long-form into episodic arcs
  • Smart reframe: 16:9 masters become 9:16 episodes, faces tracked
  • Auto captions in 38 languages widen every title’s market
  • Auto titles, thumbnails and hashtags per episode
  • Same library, new revenue line zero new production cost
AI chaptering for micro drama

Launch playbook

Four weeks to a live micro-drama rail.

01

Pick the titles

Choose binge-able shows from your catalogue romance, thriller and crime convert best.

Catalogue auditRights check
02

Cut with AI

Momentus chapters each title into 60–90s vertical episodes with captions and cliffhanger ends.

9:16 smart crop38 languages
03

Price the coins

First 3 episodes free; 20–40 coins per unlock; packs with bonus coins; daily rewards for streaks.

SMS walletRegional pricing

Leaders' choice in video tech

The results behind every video experience.

See why broadcasters and live streaming providers choose MultiTV to power their video businesses.

Applying AI to sports content creation for World Cup 2026 on LaoTV’s Football channel has helped optimize resources, freeing our editorial team from repetitive manual video editing tasks so they can focus on producing more in-depth and engaging content. This is also a testament to UNITEL’s commitment to delivering the ultimate and fastest entertainment experience to millions of customers using Unitel’s LAOTV service.

★★★★★

Mr. Nguyen Quang Hieu · Director, Digital Center, UNITEL

It's been great working with Team MultiTV — they take complete ownership of every project and are true experts of their domain. That's their USP.

★★★★★

Dhruv Tuteja · Manager Digital Marketing, JK Tyre

Thanks for your efforts on the F62 launch — executed very well, from production to simulcast on multiple platforms. Great to have MultiTV with us.

★★★★★

Ram Deshpande · Vice-President, Digital, Samsung

As Apollo 24/7, we've been associated with MultiTV on our online property 'Health Hour'. The service and technical support received is exceptional.

★★★★★

Kushagr Sharma · Marketing Manager, Apollo 24|7

We were able to consolidate multiple vendors into one MultiTV solution, which made the entire process much simpler. What really stood out was how quickly we were able to move from planning to launch.

★★★★★

Head of Digital · Leading Entertainment Network

We had a huge library of content sitting on the shelf. MultiTV helped us turn that archive into three FAST channels in just a week, giving us a new way to monetize content we already owned.

★★★★★

COO · International Content Studio

We’re now getting highlights out while the game is still fresh. That speed has made a real difference to how quickly we can engage our audience on social.

★★★★★

Head of Content · Sports Broadcaster

We were able to bring several separate infrastructure and media costs together under Streamline. The TCO analysis made the business case clear, and the savings started to show even before the migration was complete.

★★★★★

VP Engineering · OTT Platform

We were able to change our packaging and pricing several times during the quarter without waiting for an app release. That gave us much more flexibility, and our trial-to-paid conversion improved significantly.

★★★★★

Head of Growth · D2C Streaming Service

We’ve been able to connect our live content with commerce in a way we couldn’t before. Fans can discover a jersey and buy it while the match is still happening.

★★★★★

CRO · Sports Media Group

FAQ

Common questions.

What is a micro drama platform?

A micro drama platform delivers short, vertical episodic stories designed for mobile-first viewing, fast consumption and episodic engagement.

Is MultiTV's Micro Drama Platform built for mobile?

Yes. The platform is designed around vertical video and instant-start playback for mobile audiences.

How can micro drama content be monetised?

MultiTV supports coins, per-episode unlocks, subscriptions and bundles as monetisation approaches.

Can viewers unlock individual episodes?

Yes. Per-episode unlocks can be used to monetise premium episodes or story arcs.

Can subscriptions be offered?

Yes. Subscription models can provide access to a wider catalogue or premium content.

Can micro dramas use coin-based payments?

Yes. Coin-based access is one of the monetisation models supported by the solution.

Can existing shows be converted into micro drama formats?

AI-assisted workflows can help repurpose longer-form content into short vertical episodes, chapters and promotional assets, depending on the source material.

Can AI help create episodes from long-form content?

Yes. AI can assist with identifying story beats, chapters and short-form segments from existing video libraries.

Can micro drama platforms encourage binge viewing?

Yes. The experience can be designed around episodic progression, quick playback and recommendations that encourage viewers to continue to the next episode.

Can content be personalised?

AI recommendations can help surface relevant stories and episodes based on viewer behaviour and available catalogue data.

Can micro drama content be branded?

Yes. Platforms can use branded interfaces, templates and video treatments for their own short-drama service.

Can micro drama content be distributed across devices?

Yes. MultiTV's OTT and player infrastructure supports multi-device video experiences.

Can micro drama platforms use advertising?

The wider MultiTV monetisation stack supports AVOD and hybrid models, allowing advertising to be considered alongside transactional or subscription approaches where appropriate.

Who can benefit from a Micro Drama Platform?

Studios, OTT platforms, broadcasters, content owners and media businesses looking to launch or monetise short-form vertical episodic content can use it.

Start your short-drama platform.

Tell us about your catalog and goals and we'll map your launch.

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