As the system integrator for Unitel's video ecosystem—from content creation to OTT platform delivery—we leveraged cloud live production for studio talk shows, remote commentary, and ad scheduling. Combined with MomentUS’s AI-powered highlight creation, we successfully delivered Unitel’s first-ever live World Cup campaign.
Launch your micro drama app.
A complete platform for short-form vertical series — fast playback, coin and per-episode monetisation, and AI-driven discovery that keeps viewers bingeing.



Trusted by leading brands & broadcasters worldwide




















The challenge
Vertical drama is exploding. Generic players can't keep up.
Micro-drama audiences binge ninety-second episodes vertically, pay per unlock, and churn in a heartbeat if the experience stutters.
How it works
Four steps from problem to outcome.
Launch vertical-first
A player and app experience designed for 9:16 storytelling.
Gate by episode
Coins, passes, subscriptions or ads — unlock logic per episode.
Engineer the binge
Auto-next, previews and cliffhanger prompts keep sessions going.
Tune with data
Per-episode completion and unlock data shapes the slate.
What you get
The fastest-growing format, productised.
Everything to run a short-drama business — playback, paywalls, coins and discovery — in one platform.
The fastest-growing format, productised.
Everything to run a short-drama business — playback, paywalls, coins and discovery — in one platform.
Vertical playback
Instant-start, swipeable episodes.
Coin & episode unlock
Coins, unlocks, subscriptions and bundles.
Binge engine
AI recommendations that drive completion.
Global payments
Multi-gateway, geo-aware checkout.
Production numbers from live MultiTV deployments not lab benchmarks.
In action
Monetise every episode.



Coin & episode monetisation
Flexible paywalls tuned for short-form bingeing.
- Coins, per-episode unlocks and bundles.
- Trials and promotions.
- Geo-aware global checkout.

AI discovery
Keep viewers in the next-episode loop.
- Personalised recommendations.
- Binge-optimised ordering.
- Higher series completion.
Under the hood
Capabilities that carry the workload.
Vertical player
Instant-start, mobile-first playback.
Monetisation
Coins, unlocks, subs and bundles.
AI recommendations
Series completion engine.
Catalog tools
Upload, schedule, seasons.
Payments
Geo-aware, multi-gateway.
Analytics
Retention and revenue per episode.
Monetization mechanics
The coin economy, built for cliffhangers.
Micro-drama runs on micro-payments, not subscriptions. The wallet, the packs and the analytics ship with the platform powered by MultiTV SMS.
Coins, not cards, per episode
Viewers buy coin packs once, then spend frictionlessly episode by episode, cliffhanger by cliffhanger.
- Coin wallet with IAP packs, bonuses and regional price points
- Per-episode unlocks first episodes free, priced cliffhangers
- Daily check-in rewards, streaks and ad-watch coin top-ups
- Binge bundles and season passes alongside coins
- Conversion analytics: which episode turns viewers into payers
AI × your library
Episodes from your archive no writers’ room.
Momentus AI mines existing shows and films into 60–90 second vertical episodes, ready for coin unlocks.
Chaptering finds the cliffhangers
Story beats, topic shifts and dramatic peaks are detected automatically each cut ends where attention peaks.
- AI chaptering splits long-form into episodic arcs
- Smart reframe: 16:9 masters become 9:16 episodes, faces tracked
- Auto captions in 38 languages widen every title’s market
- Auto titles, thumbnails and hashtags per episode
- Same library, new revenue line zero new production cost

Launch playbook
Four weeks to a live micro-drama rail.
Pick the titles
Choose binge-able shows from your catalogue romance, thriller and crime convert best.
Cut with AI
Momentus chapters each title into 60–90s vertical episodes with captions and cliffhanger ends.
Price the coins
First 3 episodes free; 20–40 coins per unlock; packs with bonus coins; daily rewards for streaks.
Works with
Stronger together.
Every MultiTV solution plugs into the products around it.
Leaders' choice in video tech
The results behind every video experience.
See why broadcasters and live streaming providers choose MultiTV to power their video businesses.
Applying AI to sports content creation for World Cup 2026 on LaoTV’s Football channel has helped optimize resources, freeing our editorial team from repetitive manual video editing tasks so they can focus on producing more in-depth and engaging content. This is also a testament to UNITEL’s commitment to delivering the ultimate and fastest entertainment experience to millions of customers using Unitel’s LAOTV service.
Mr. Nguyen Quang Hieu · Director, Digital Center, UNITEL
It's been great working with Team MultiTV — they take complete ownership of every project and are true experts of their domain. That's their USP.
Dhruv Tuteja · Manager Digital Marketing, JK Tyre
Thanks for your efforts on the F62 launch — executed very well, from production to simulcast on multiple platforms. Great to have MultiTV with us.
Ram Deshpande · Vice-President, Digital, Samsung
As Apollo 24/7, we've been associated with MultiTV on our online property 'Health Hour'. The service and technical support received is exceptional.
Kushagr Sharma · Marketing Manager, Apollo 24|7
We were able to consolidate multiple vendors into one MultiTV solution, which made the entire process much simpler. What really stood out was how quickly we were able to move from planning to launch.
Head of Digital · Leading Entertainment Network
We had a huge library of content sitting on the shelf. MultiTV helped us turn that archive into three FAST channels in just a week, giving us a new way to monetize content we already owned.
COO · International Content Studio
We’re now getting highlights out while the game is still fresh. That speed has made a real difference to how quickly we can engage our audience on social.
Head of Content · Sports Broadcaster
We were able to bring several separate infrastructure and media costs together under Streamline. The TCO analysis made the business case clear, and the savings started to show even before the migration was complete.
VP Engineering · OTT Platform
We were able to change our packaging and pricing several times during the quarter without waiting for an app release. That gave us much more flexibility, and our trial-to-paid conversion improved significantly.
Head of Growth · D2C Streaming Service
We’ve been able to connect our live content with commerce in a way we couldn’t before. Fans can discover a jersey and buy it while the match is still happening.
CRO · Sports Media Group
Success stories
Trusted by leading brands.
FAQ
Common questions.
What is a micro drama platform?
A micro drama platform delivers short, vertical episodic stories designed for mobile-first viewing, fast consumption and episodic engagement.
Is MultiTV's Micro Drama Platform built for mobile?
Yes. The platform is designed around vertical video and instant-start playback for mobile audiences.
How can micro drama content be monetised?
MultiTV supports coins, per-episode unlocks, subscriptions and bundles as monetisation approaches.
Can viewers unlock individual episodes?
Yes. Per-episode unlocks can be used to monetise premium episodes or story arcs.
Can subscriptions be offered?
Yes. Subscription models can provide access to a wider catalogue or premium content.
Can micro dramas use coin-based payments?
Yes. Coin-based access is one of the monetisation models supported by the solution.
Can existing shows be converted into micro drama formats?
AI-assisted workflows can help repurpose longer-form content into short vertical episodes, chapters and promotional assets, depending on the source material.
Can AI help create episodes from long-form content?
Yes. AI can assist with identifying story beats, chapters and short-form segments from existing video libraries.
Can micro drama platforms encourage binge viewing?
Yes. The experience can be designed around episodic progression, quick playback and recommendations that encourage viewers to continue to the next episode.
Can content be personalised?
AI recommendations can help surface relevant stories and episodes based on viewer behaviour and available catalogue data.
Can micro drama content be branded?
Yes. Platforms can use branded interfaces, templates and video treatments for their own short-drama service.
Can micro drama content be distributed across devices?
Yes. MultiTV's OTT and player infrastructure supports multi-device video experiences.
Can micro drama platforms use advertising?
The wider MultiTV monetisation stack supports AVOD and hybrid models, allowing advertising to be considered alongside transactional or subscription approaches where appropriate.
Who can benefit from a Micro Drama Platform?
Studios, OTT platforms, broadcasters, content owners and media businesses looking to launch or monetise short-form vertical episodic content can use it.
Start your short-drama platform.
Tell us about your catalog and goals and we'll map your launch.


