The revenue operating layer for D2C subscriptions.
MultiTV SMS turns identity, entitlements, payments and engagement into one subscriber brain — for OTT, digital publishing and any recurring or pay-per-use business.
Trusted by leading brands & broadcasters worldwide
The problem
Subscribers are a system, not a CRM list.
Plans, devices, payments, trials, refunds, winbacks — every revenue event touches five teams and three tools. SMS puts the whole subscriber lifecycle behind one API and one console.
Lifecycle
One loop, fully automated.
Every stage feeds the next — the system learns which offer keeps which subscriber.
Platform capabilities
Six modules. API-first by design.
Identity & Access
OTP login, signup, device profile and consent capture.
Plans & Offers
Monthly, annual, trials, vouchers, PPV, bundles and add-ons.
Entitlements
Real-time access by plan, device, geo, match and segment.
Payments
Stripe · Razorpay · Paytm · Juspay · PayPal · Amazon Pay.
Lifecycle CRM
Welcome, renewal, cancel, failed-payment and winback triggers.
Analytics
Revenue, cohorts, churn, conversion and content engagement.
Payments orchestration
Every gateway your market expects.
Pre-built integrations with routing, retries and reconciliation handled by SMS.
Packaging
Start where you are. Scale to PaaS.
Three ways to run SMS — from revenue layer to full video platform.
SMS Core
The subscriber revenue layer for your existing app.
- Identity, plans and entitlements
- Payments orchestration & dunning
- Revenue analytics and cohorts
- API-first, deploy in weeks
SMS Growth
Core plus the engagement engine that compounds revenue.
- Everything in Core
- Lifecycle CRM — welcome, renewal, winback
- Offers, vouchers, PPV and bundles
- Churn prediction and cancel-save flows
SMS + Video PaaS
The full MultiTV stack — subscriptions plus streaming.
- Everything in Growth
- OTT apps, player, CDN and DRM
- One vendor from sign-up to stream
- Enterprise SLAs and migration support
Production numbers from live MultiTV deployments — not lab benchmarks.
In practice
From first OTP to loyal subscriber.
Friction-free identity
OTP login, device profiles and consent capture that convert — without a password in sight.
- OTP and social login flows
- Device limits and household profiles
- Consent and privacy built in
Plans that change without releases
Launch monthly, annual, trials, vouchers, PPV and bundles from the console — zero code.
- Per-market pricing and offers
- Trials, intro offers and upgrades
- Match passes and micro-payments
Revenue that survives failed cards
Smart retries, dunning journeys and gateway routing recover revenue you are currently writing off.
- Automatic retries on optimal schedules
- Dunning emails, SMS and in-app nudges
- Reconciliation across gateways
Analytics that drive the next offer
Cohorts, churn, LTV and content engagement in one view — piped to your warehouse if you want it.
- Cohort retention and LTV curves
- Churn-risk scoring per subscriber
- Content-to-revenue attribution
Micro-drama mechanics
The coin economy, built in.
Micro-drama runs on micro-payments. SMS ships the whole wallet — coins, packs, unlocks, rewards and the analytics that tune them.
Coins, not cards, per episode
Viewers buy coin packs once, then spend frictionlessly — episode by episode, cliffhanger by cliffhanger.
- Coin wallet with IAP packs, bonuses and regional price points
- Per-episode unlocks — first episodes free, priced cliffhangers
- Daily check-in rewards, streaks and ad-watch coin top-ups
- Binge bundles and season passes alongside coins
- Expiry, refunds and ledger — fully auditable
- Conversion analytics: which episode turns viewers into payers
“We changed packaging four times in a quarter without a single app release. Our trial-to-paid rate went up a third.
Head of Growth · D2C streaming service
Success stories
Trusted by leading brands.
FAQ
Common questions.
What is MultiTV SMS?
A subscriber revenue operating layer for D2C and OTT — identity, plans, entitlements, payments, CRM and analytics.
Is it API-first?
Yes — start with one module and add the rest, all via clean APIs.
Which gateways are supported?
Stripe, Razorpay, Paytm, Juspay, PayPal, Amazon Pay, Apple/Google IAP, Adyen and Worldpay.
How fast can we deploy?
A phased, de-risked rollout from API base to revenue OS in weeks.
Run revenue like a system.
Tell us about your subscription business and we’ll show SMS running on your plans, your gateways and your markets.