Synopsis

The rise of digital-first engagement has made video streaming software essential for businesses, creators, and event organisers. Whether it’s for corporate communications, virtual events, or branded content delivery, reliable and flexible streaming platforms are critical for real-time connection with audiences. This blog explores how the right streaming software, including options like open broadcaster software and proprietary enterprise tools, can power program streaming, enable stream casting, and drive monetised experiences. We also examine how businesses use video streaming services to create seamless, scalable digital events and brand broadcasts.

Table of Contents

Introduction to Video Streaming Software and its Evolution 

Video streaming has moved beyond entertainment. It now empowers businesses, educators, influencers, and governments to deliver immersive, real-time content experiences. Video streaming software lets you broadcast live or on-demand video to thousands or even millions of viewers, without infrastructure-heavy setups. Cloud-based tools now support stream casting software, webinars, and townhalls with ease, making digital communication richer and more interactive.

Features to Look for in Professional Streaming Platforms

 

    • Adaptive Bitrate Streaming: Ensures smooth playback across devices and networks.
    • Real-Time Analytics: Monitor engagement, viewer count, and performance in real time.
    • Multistreaming: Simultaneously stream to multiple platforms like YouTube, Facebook, and custom apps.
    • Custom Branding: Add logos, colours, and overlays to maintain visual identity.
    • Secure Access: Restrict access via passwords, OTPs, or encrypted links.

Use Cases Across Events, Marketing, and Internal Communication 

 

  1. Virtual Product Launches: Showcase offerings with interactive demos and CTAs.
  2. Townhalls and AGMs: Stream leadership messages to distributed teams.
  3. Educational Webinars: Teach and train with polling, quizzes, and chat.
  4. Concerts and Film Festivals: Offer ticketed or free streams for wide engagement.
  5. Corporate Brand Building: Run marketing campaigns with branded live video.

Open Broadcaster Software vs Enterprise Streaming Tools 

Open Broadcaster Software (OBS) is a popular free tool, ideal for content creators and basic live streams. However, it lacks enterprise-level scalability, security, and integrations. In contrast, enterprise video streaming platforms like MultiTV offer:

  • High-concurrency delivery
  • In-built CDN integration
  • End-to-end encoding and streaming pipeline
  • Monetisation, analytics, and CRM tools

How MultiTV Offers Full-Scale Video Streaming Solutions 

MultiTV’s video streaming ecosystem includes:

From virtual concerts to CEO broadcasts, MultiTV supports any content type with unmatched reliability, scalability, and viewer engagement.

FAQs

Video conferencing tools support two-way communication, while streaming software is designed for large-scale one-to-many video broadcasts.

Yes. With integrated ad support and content monetisation platform tools, you can monetise streams through sponsorships, AVOD, or PPV models.

Absolutely. You can stream simultaneously to social media platforms, websites, and OTT apps using MultiTV’s multistreaming capabilities.

While OBS is great for beginners, businesses prefer platforms like MultiTV for their professional tools, scalability, and brand integration.

MultiTV offers complete onboarding, 24/7 technical assistance, custom integrations, and analytics dashboards.

Jatin Maan

Jatin Maan

Jatin Maan is a beacon of enthusiasm, and his eyes are alight with a creative spark whenever the media and marketing world is mentioned. With nine years of rich experience, he's not just seasoned; he's driven by a deep-seated passion to push the boundaries of digital marketing and content.