Live Events Platforms – An Overview of Features and Perks You Should Consider While Picking Solution For You

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You need the right tools to make sure that your live event will be successful. Fortunately, there are countless software solutions to choose from. Whether you plan on hosting a virtual live event or a hybrid one, there is surely a live or virtual events platform that is right for you. However, searching for the right solution can be an overwhelming task especially if you have no idea what to look out for. It gets even more complicated considering how each platform offers a unique set of features that you can use to create engaging and unique experiences for your live events.

What is a live events platform?

Live video content is one of the most popular types of content online. According to Statista, online users spent more than 480 billion hours watching live streaming on their smartphones and other devices. As a result, organizers and businesses are also joining in the trend of hosting virtual live events or even hybrid ones.

If you want to host live events online, then what you need is a live events platform or a virtual event platform for the job. It is a type of software solution that makes your events accessible through digital means—complete with audio, visual, and interactive elements. This includes webinars, concerts, social events, company-wide meetings, product launches, and exhibits. Some virtual events platforms even allow for real-time video experiences so that participants can feel more immersed and engaged with the event.

You can also use live events platforms to manage the administrative side of your event planning such as ticketing, registration, and bookings. This helps simplify the process and allows you to focus on the preparations for the actual event itself.

Benefits to look out for

With planning to continue holding virtual events in 2022, it’s time that you invest in a virtual events platform. It’s common for businesses to use video conferencing tools for casual events. However, this is not the best option if you are planning a large-scale and interactive virtual event. If that’s the case, then what you need now is a virtual events platform.

These platforms are designed specifically to help your events flourish digitally. It is different from tools like a video conferencing tool or a webinar software platform since it makes your virtual events more engaging and immersive. In fact, most virtual events platforms are high-powered, all-around software solutions that can handle large-scale live events. In a way, its ultimate goal is to bring the people into that moment as if they are really present at the event. Hence, it’s a great tool not only for purely virtual events but also for hybrid live events.

Another benefit to investing in a virtual events platform is the chance to personalize your participants’ experience with the event. It gives them more freedom to choose how they want to access your event. They can choose to join in interactive activities such as polls, virtual meetups, discussion rooms, Q&A sessions, and more. On the other hand, they can also choose to focus on the event itself rather than mingle with other participants.

Most importantly, a live events platform also allows you to extract and analyze data from your events. This gives you insights into the event and its participants which you can use later on to improve future events. For example, you can analyze your participants’ behaviors during the event to determine what activities were most popular. You can then carry these activities over to your next event and highlight them so that participants can easily join in the fun. Likewise, this feature also determines the weak points of your events so that you can avoid them later on.

Important features to consider

Every virtual events platform has something unique to offer to organizers and businesses. With so many to choose from, you can find yourself overwhelmed. Nonetheless, there are some essential features that you need to consider when picking the right one for you. To help you narrow down your list, here are some of the must-have features for your virtual events platform.

1. Customization

The key to holding unique and engaging virtual live events is customization. The best virtual event platforms allow you to tailor your events according to how you want them and how you envision them. This ensures that your brand shines through and your event stands out from others.

Customization comes in many forms. It can refer to the themes and layout for your live event. It also includes what activities you will add to your events. Likewise, it also refers to what other features you plan on using during the event itself. Most event platforms allow you to mix and match what interactive elements you want to include in your event. For example, you can provide breakout spaces to allow your participants to chat with other participants. You can also create separate rooms where small groups of people can discuss. Likewise, you can have a live chat alongside your livestream.

This feature also allows you to create personalized virtual experiences for participants. This gives them more options on how they want to experience your event. This includes choosing the device they will be using to access the event, who they will be interacting with, and how they want to be notified about the event.


2. Engagement tools

The lack of face-to-face interaction in digital events makes it challenging to keep participants engaged with the event. Fortunately, virtual events platforms offer interactive and immersive tools to make your live event interesting

For example, you can gamify your events using the platform. This allows you to incorporate competitive and gaming elements into your live events to keep your participants on their toes. You can also give away rewards and prices just like in any traditional live event.

Other engagement tools to look out for are communication channels so that participants can mingle with other participants in the events. This also helps recreate that same social atmosphere that traditional live events have. And with the rise of technologies such as augmented/virtual realities (AR/VR), you can make your live events even more immersive and realistic.

3. Event management tools

Another important feature to look out for is end-to-end event management tools. The best event platforms do more than just make your events accessible online. It can also serve as a platform where you manage the nitty-gritty of your events. This includes tools such as:

  • Ticketing and booking system
  • Registration
  • Lead management
  • Event promotion and marketing
  • Announcements
  • Community management

4. Data analytics and reporting

Live events platforms are also equipped with data analytics and reporting features. This allows you to monitor real-time analytics on user behavior and content performance. This way, you can determine how best to adapt to the demands of your target audience and the trends in the market.

Through data, live events platforms are revolutionizing the events industry. It helps organizers understand their audience better to drive engagement up and refine their content. Moreover, it ensures that your brand remains relevant and competitive in the market.

5. Integrations

Integration capability is also an essential feature for your virtual events platform. This connects your platform to other applications you use in your organization, making it easier to transfer data without affecting its integrity.

A great software to integrate with your virtual events software is customer relationship management or CRM software. To give you an idea of what is CRM software and some examples, it is a software that allows you to manage customer data and keep tabs on their engagement with your brand. Integrating your events platform with CRM software allows you to store information about past participants, making it easier to reach out to them about your future events.

Choosing the right solution for you

Even as the world enters the new normal, virtual events are here to stay. You would need the right tool to make sure that your live events can flourish in the digital space. But choosing the right solution is more than just going over a list of virtual platforms. You must also consider your brand’s needs and your customers’ demands. So don’t just settle for what is popular. Find a live events platform that fits your brand.

Explanatory Guide to Subtitles Vs Closed Captioning

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When it comes to translating dialogue or other forms of on-screen text into another language, there are two methods that are commonly used: subtitles and closed captioning. Both have their own advantages and disadvantages, so it’s important to choose the right one for your needs. Subtitles are generally a more accurate way to translate dialogue, as they can be timed to match the audio perfectly. This can be important when trying to convey the meaning of a joke or other forms of wordplay. However, subtitles can be more difficult to read, as they are often displayed on-screen for only a short amount of time

Closed captioning, on the other hand, is designed to be easier to read, as the text is displayed for a longer period of time. This can be helpful if you’re trying to follow a complicated conversation or if you’re watching a video in a noisy environment. However, closed captioning can be less accurate than subtitles, as it’s often difficult to match the timing of the text with the audio.

So, which one should you use? It really depends on your needs. If accuracy is more important to you, then subtitles are probably the way to go. But if readability is more important, then closed captioning might be a better option.


If you’re like most people, you probably don’t give much thought to subtitles or closed captioning. But if you’re a film fan, you know that this debate can be pretty important. So, which is better? Subtitles or closed captioning?

Let’s take a look at the pros and cons of each method to help you decide which is right for you.

Subtitles: – More accurate translation of the dialogue

Can be helpful for viewers who are hard of hearing or have difficulty understanding dialogue

Closed captioning: – Often includes additional information such as sound effects and identifies speakers

Can be in a different language than the original dialogue.

Can be helpful for viewers who want to watch a foreign film but don’t want to read subtitles.

So, which is better? It really depends on your preferences. Do you value accuracy or convenience? Are you more likely to watch films in your native language or do you enjoy watching foreign films? Ultimately, the decision is up to you. Whichever option you choose, we hope you enjoy it.

The Benefits of Subtitles

We all know that video content is becoming more and more popular. But what about those who don’t? For them, there’s a solution! The MultiTV auto generator subtitle feature allows to bring the translation tools and rendering precision of a professional subtitle editor into all aspects (or just certain tasks) within their content creation process with ease – automatically generating hardcode captions for videos as well as downloading them separately so they can easily integrated onto different media platforms such SRTs/WebVtt formats etc. Using artificial intelligence alongside our simple editing interface; this robust yet user-friendly tool offers near perfect accuracy coupled.

  • can be helpful for viewers who are watching a show or movie in a foreign language.
  • can be helpful for viewers who want to watch a show or movie without disturbing others around them.
  • can be helpful for viewers who are trying to improve their literacy skills.
  • can provide an alternative way of consuming media for viewers who prefer to read rather than watch visuals.
  • can be a more affordable way to consume media, since subtitles are often free or cheaper than purchasing DVDs or other versions of the media with audio.
  • can be a more convenient way to consume media, since subtitles can often be downloaded or streamed online.
  • can be a more accessible way to consume media for people with disabilities or those who are unable to hear the audio for any reason.

The Benefits of Closed Captioning

Closed captioning provides many benefits for viewers. For people who are deaf or hard of hearing, closed captioning allows them to follow along with the audio of a television program, movie, or other video. Closed captioning also provides a way for people to follow along with a video when the audio is not in their native language. In addition, closed captioning can be helpful for people who are in a noisy environment and need to read the dialog to follow the plot.

Another benefit of closed captioning is that it can improve comprehension for all viewers. Studies have shown that having captions available can help people understand up to 30% more of the dialog in a video. This is especially beneficial for children, who can use the captions to help them follow along and learn new vocabulary.

So, whether you are watching a video with the sound off or trying to understand a foreign film, closed captioning can be a huge help. And with more and more videos being captioned every day, there are plenty of options to choose from.

 So next time you’re looking for something to watch, be sure to check for closed captioning.

The Drawbacks of Subtitles

One of the main drawbacks of subtitles is that they can be very distracting. It is difficult to read and understand them while also trying to watch the movie or TV show. Additionally, if the subtitles are not properly timed, it can be difficult to follow the conversation.

Another downside to subtitles is that they can give away important plot points or spoil surprises. Finally, some people simply prefer to watch movies and TV shows without any subtitles.

The Drawbacks of Closed Captioning

Closed captioning can be extremely beneficial for those who are hard of hearing or deaf. It can also be beneficial for those who are trying to learn a new language, or for those who simply want to improve their reading comprehension skills. However, there are also some drawbacks to closed captioning that should be considered before using it.

One of the main drawbacks of closed captioning is that it can be disruptive to others who are trying to watch the same television program or movie. Closed captioning can be distracting, and it can also make it difficult for people to follow the dialogue. Additionally, closed captioning can sometimes be inaccurate, which can lead to confusion. Finally, closed captioning can be expensive, and it may not be available for all programs.

Overall, closed captioning can be beneficial or detrimental depending on the situation. It is important to weigh the pros and cons of closed captioning before using it.

How Subtitles can be used

MultiTV  integrates  subtitles to your video in a great way to make your content more accessible to a wider audience. Not everyone can watch videos with the sound on, so adding subtitles gives them the option to follow along without having to rely on audio. Plus, MultiTV also  focuses in improving your search engine optimization (SEO) with this feature since subtitles provide another layer of keyword-rich content. 

Here are the basic steps to adding subtitles to video:

1. Choose your SRT file. You can add subtitles to most common vformats, including SRT/WebVTT


2. Select the language you want to use for your subtitles. This will be the language that your viewers will see when they turn on the subtitles.

3. Choose a subtitle file format. There are several different subtitle formats, but the most common are SRT and WebVTT.


4. Add your subtitle file to your video . This can usually be done by drag-and-dropping the file in the metadata.

5. Enjoy your subtitles! You can watch your video with the subtitles turned on, or turn them off if you prefer.

These are the basic steps for adding subtitles to video. By following these simple steps, you can make your video content more accessible and improve your SEO at the same time!


There are many benefits to adding subtitles or closed captioning to your video. MultiTV makes your  content more accessible and feasible for your audience.However, there are also some drawbacks to consider, such as the potential for errors in the subtitles or the extra time and effort required to create them.

 Ultimately, the decision of whether or not to add subtitles to your video will depend on your specific goals and needs. If you want to reach a wider audience or improve your SEO, then MultiTV makes it easy for you by adding subtitles to your CMS. However, if you are worried about potential errors in the subtitles, or if you don’t want to spend the extra time and effort required to create them, then you may want to forego this option.

 Whatever you decide, just be sure to keep your audience and goals in mind. Subtitles and closed captioning can be a great way to improve your video content.

Detailed guide how to set up & Live Stream Sports event

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In order to produce a successful livestream sports event, there are several key elements that need to be considered. First, it is important to choose the right platform on which to host the livestream. There are a number of different platforms available, each with its own set of features and capabilities. It is important to select a platform that will be able to provide a high-quality livestream experience for viewers.

Once the platform has been selected, the next step is to determine the content of the livestream. This will involve selecting the right mix of live game coverage and other content that will keep viewers engaged throughout the duration of the event. It is also important to ensure that there is a consistent flow of information and that viewers are not left in the dark for long periods of time.

Finally, it is also crucial to promote the livestream event in advance. This will help to ensure that as many people as possible are aware of the event and tune in to watch. Promotional materials should be created and distributed through a variety of channels, including social media, email, and traditional media outlets.


Welcome to our blog post on livestream sports events! In this post, we’ll be sharing everything you need to know in order to produce a successful event. We’ll cover topics such as choosing the right platform, creating engaging content, and promoting your event for maximum impact. So whether you’re a seasoned pro or just getting started, this post will have something for you.

Tips for choosing the right platform for your livestream sports event

There are a few key things to keep in mind when choosing the right platform for your livestream sports event.

First, you’ll want to make sure that the platform you choose has good streaming quality. This is important because you want your viewers to be able to see the action clearly.

Second, you’ll want to make sure that the platform you choose is easy to use. This is important because you want your viewers to be able to easily find and watch your livestream.

Third, the platform you choose is reliable. This is important because you don’t want your livestream to go down in the middle of your event.

Finally, the platform you choose is affordable. This is important because you don’t want to overspend on your livestream.

Keep these things in mind when choosing the right platform for your livestream sports event and you’ll be sure to find the perfect one for your needs.

How to produce a successful livestream sports event

A successful livestream sports event requires careful planning and execution. Here are some tips to help you produce a successful livestream sports event:

  1. Choose the right platform: There are many different platforms that you can use to livestream your event. Do some research to find the one that best suits your needs.
  2. Promote your event: Make sure to promote your event so that people know when and where to watch it. Use social media, email marketing, and other channels to get the word out.
  3. Create engaging content: Your livestream should be entertaining and engaging. Plan out your content in advance so that you can keep viewers tuned in throughout the entire event.
  4. Interact with viewers: Encourage viewers to interact with you during the livestream. This will make the event more enjoyable for everyone involved.
  5. Be prepared for technical difficulties: Even with the best planning, technical difficulties can happen. Be prepared for them by having a backup plan and someone on hand who can troubleshoot any issues that arise.

By following these tips, you can produce a successful livestream sports event that people will enjoy watching.

The key elements of a successful livestream sports event

There are several key elements to a successful livestream sports event.

Firstly, it is important to have a high-quality live video feed. This means that the image should be clear and there should be no lag or buffering issues.

Secondly, it is important to have a live commentary track. This will help viewers to understand what is happening in theevent and will add an extra level of excitement. Finally, it is important to have a live chat feature so that viewers can interact with each other and the commentators. This will help to create a sense of community and will keep viewers engaged.

Promoting your livestream sports event for maximum impact

To ensure your livestream sports event gets the maximum number of viewers, it is important to promote it effectively. There are a few key things to keep in mind when doing so.

First, make sure you target your audience. You can do this by using relevant keywords and hashtags when promoting your event on social media. This willensure that people who are interested in your event will be able to find it easily.

It is also important to create a sense of urgency. Let people know that they won’t want to miss your event by sharing exciting highlights or previews. This will encourage them to tune in live rather than wait for a recording.

Finally, make it easy for people to find and watch your livestream. Provide a link on your website or social media page, and make sure it is clearly visible. You may also want to embed the livestream on your website so that viewers can watch it without leaving your site.

How to create engaging content for your livestream sports event

Your sports event may be the talk of the town, but how do you make sure that your livestream engages viewers and keeps them coming back for more? The key is to create content that is exciting, informative, and relevant to your audience. Here are a few tips to get you started:

  1. Keep it fresh – no one wants to watch a rerun of the same game they saw last week. Make sure to keep your content fresh by offering new and exciting matchups.
  2. Offer commentary – provide viewers with analysis and commentary throughout the livestream to help them understand what’s happening on the field.
  3. Use social media – engage with viewers on social media platforms before, during, and after your event to generate excitement and build hype.
  4. Make it interactive – give viewers the opportunity to interact with the broadcast by taking polls, asking questions, and offering prizes.
  5. Be prepared – make sure that you have a solid plan in place before launching your livestream. This will help ensure a smooth and successful broadcast.

By following these tips, you can create engaging content that will keep viewers coming back for more. So, get creative and start planning your next livestream event today!


Organizing and hosting a successful livestream sports event requires careful planning and execution. There are several key elements that must come together in order for the event to be successful. First, you need to choose the right platform for your event. There are a variety of platforms available, each with its own advantages and disadvantages. Second, you need to promote your event effectively. You’ll need to generate interest and excitement among your potential viewers. Finally, you need to make sure that the actual event runs smoothly. Pay attention to the details and make sure everything goes according to plan. With a little bit of effort, you can ensure that your livestream sports event is a success.

There’s no question that livestreaming is the future of sports broadcasting. With the right planning and execution, you can make sure that your event is a success. Keep these tips in mind and you’ll be well on your way to Livestream greatness.

Upscale your business with Virtual Trade show/exhibitions

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Are you looking for a way to take your business to the next level? If so, then exhibiting at virtual trade shows may be the perfect solution for you. Virtual trade shows are a great way to reach new customers and grow your business. They provide an opportunity to showcase your products or services to a wider audience, and they offer the chance to make important contacts that can help to increase your business opportunities.

With virtual trade shows, you have the chance to reach a huge range of potential customers who may never have heard of your brand or products before. They provide an excellent way to build credibility and brand awareness, and they also allow you to stay connected with your existing customer base.


Virtual exhibitions are a great way for businesses to reach new audiences, promote their products and services, and grow their customer base. If you are looking to expand your business through virtual exhibitions, here are some tips that can help you get started.

First, consider your target audience when planning your exhibition. Who are you trying to reach with your products or services? Knowing your target audience will help you determine the best way to showcase your business at the exhibition.

Next, create a plan for your exhibition. What kind of booth do you want to have? What kind of activities do you want to include? How will you promote your business to attendees? Planning ahead will help you make the most of your virtual exhibition.

What is Virtual Trade Show?

The virtual trade show is a new way to showcase your products and services to a wider audience. It is an online exhibition that allows businesses to display their wares to potential customers from all over the world. This type of event is becoming increasingly popular as it offers a number of advantages over traditional brick-and-mortar trade shows

Why to host Virtual Trade Show?

Virtual trade shows offer a number of advantages for businesses looking to expand their reach and grow their operations. Here are some of the key benefits:

  1. Wider reach: With a virtual trade show, businesses can connect with buyers from all over the world, regardless of location. This is ideal for businesses that are looking to expand their reach beyond their local market.
  2. Lower costs: Virtual trade shows are typically much less expensive to participate in than traditional, in-person trade shows. This can help businesses save on travel and other associated costs.
  3. Increased flexibility: Virtual trade shows offer increased flexibility for both exhibitors and attendees. Exhibitors can set up  their virtual booths in advance and attendees can visit the show at any time that is convenient for them.
  4. Greater engagement: Virtual trade shows offer a more engaging experience for attendees than traditional, in-person trade shows. With interactive features like chat rooms and video streaming, attendees can connect with exhibitors and other attendees in real-time, allowing for more meaningful interactions.

Whether you’re looking to expand your business or simply reach a wider audience, virtual trade shows are an excellent choice. So if you’re ready to grow your business, be sure to check out the offerings from leading virtual trade show providers today!

Tips for successful Virtual Trade Show

There are a few key tips to bear in mind if you want to make your virtual trade show a success.

Firstly, it is important to have a clear idea of what you want to achieve with your exhibition. What are your goals and objectives? Who is your target audience? What kind of products or services do you want to showcase?

 By answering these questions, you can then create an exhibition that is tailored to your specific needs and goals.

Another key element of any successful virtual trade show is the quality of your promotional materials. You need to make sure that you have high-quality images and videos, as well as professional descriptions of your products or services. In addition, you should also create a strong branding strategy to make sure that your exhibition stands out from the crowd.

Finally, it is also important to ensure that your virtual trade show is easy to navigate and user-friendly. Potential customers should be able to find what they are looking for quickly and easily. If your exhibition is difficult to use, you are likely to lose visitors and potential customers. By following these tips, you can ensure that your virtual trade show is a success.

Promote and Strategize your Virtual Trade show Platform effectively

There are several key steps that you can take to effectively promote virtual trade shows and grow your business using this platform:

  1. Utilize social media to spread the word about your virtual exhibition. Make sure to promote your virtual exhibition on all of your social media channels in the weeks leading up to the event. Use engaging visuals and compelling copy to generate interest and excitement. You can also create a dedicated hashtag for your event and encourage attendees to use it when posting about the exhibition.
  2. Send out email invitations to your target audience. Email is still one of the most effective marketing channels, so be sure to leverage it to promote your virtual exhibition. Create a catchy and attention-grabbing email invitation that includes all of the essential information about the event, such as the date, time, location, and exhibitors. Be sure to also include a link to your event website or registration page.
  3. Create a landing page for your virtual exhibition. Your virtual exhibition landing page should provide visitors with all the information they need to know about the event, including the date, time, location, exhibitors, and ticket prices. You can also use this page to promote special offers or discounts for attendees. Be sure to include a clear call-to-action (CTA) so that visitors can easily find your registration page and sign up for the event.
  4. Promote your virtual exhibition on relevant websites and forums. There are countless online communities, blogs, and forums that are relevant to your business and audience. Consider reaching out to these platforms to promote your virtual exhibition and generate more interest in the event. You can offer to write a guest post or provide a list of exhibitors if they agree to share information about the event with their audience.
  5. Make the most of your virtual exhibition Booth. Your Booth is your chance to make a strong impression on attendees and promote your products or services in the most effective way possible. Make sure to include engaging visuals, compelling copy, and special offers or discounts in your Booth to entice visitors. You can also use your Booth to collect leads by offering attendees the chance to sign up for your newsletter or download a white paper or e-book.


There’s no doubt that virtual exhibitions are a powerful tool for businesses of all sizes. By providing a platform for businesses to showcase their products and services, virtual exhibitions offer a unique opportunity to reach new customers and grow your business. If you’re looking for a way to take your business to the next level, consider exhibiting at a virtual exhibition.

With the right planning and marketing strategy, you can experience tremendous growth and success in your business. So, what are you waiting for? Start exploring virtual exhibitions today and see how they can help you grow your business.

Event Organizer’s Ultimate Guide to Virtual Conference

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You may be wondering how to make your virtual conference stand out from the rest. After all, with so many conferences and events being held online these days, it can be difficult to know how to make yours stand out from the crowd and attract attendees.

It’s time to learn some tried and tested methods of audience engagement. The objective of this guide is to help you build a roadmap for a lasting experience for your audience. 

We’ll cover everything from choosing the right platform and format for your event to promoting it effectively online. We’ll also provide some helpful tips on how to ensure that your virtual conference runs smoothly and is a success.

So, if you’re looking to turn your virtual conference into the go-to event for your industry, then read on. With a little effort and planning, you can create an online conference that people will want to attend year after year. With the pandemic raging on, many organizations have turned to virtual conferences as a way to stay connected. If you’re new to the world of virtual conferencing, don’t worry – we’ve got you covered. In this ultimate guide, we’ll show you everything you need to know about virtual conferences, from how to choose the right tools and platform, to tips for effective communication and engagement. Whether you’re an event planner, host, or attendee, this guide has everything you need to make the most of your virtual conference experience.

What is Virtual Conference

A virtual conference is an online event that allows participants to interact with each other and presenters in real-time via the internet. This type of conference typically includes live streaming of audio and video content, as well as features that allow for interactive participation, such as chat rooms and forums.

Virtual conferences offer a number of advantages over traditional, in-person conferences. They are more convenient and less expensive to attend, as there is no need to travel to a physical location. They also provide greater flexibility, as participants can join from anywhere in the world. Additionally, virtual conferences often have a larger audience reach than traditional conferences, as they are not limited by geographical boundaries.

Despite the many advantages of virtual conferences, there are also some challenges that need to be considered. For example, internet connectivity can be a problem in some parts of the world, which can limit who is able to participate. Additionally, time differences between different regions can make it difficult for people in different parts of the world to attend at the same time.

If you are interested in learning more about virtual conferences, there are a number of great resources available online. Some popular sites include YouTube and other video-sharing platforms, as well as discussion forums and blogs that focus on educational technology topics. Whatever your needs or interests, there is sure to be a virtual conference that is right for you!

How to host a Virtual Conference

Hosting a virtual conference is a great way to bring together experts in your field and professionals from all over the world. By using tools like video conferencing, webinars, and online collaboration platforms, you can engage with your audience in real-time from anywhere with an internet connection. In this article, we’ll discuss some tips on how to host a successful virtual conference.

1. Choose the right platform: When selecting a platform for your virtual conference, it’s important to consider the needs of your audience and the features that will best support your event. There are many options available, so be sure to do your research before making a decision. Some things you may want to consider include:

Ease of use: The platform you choose should be easy for both you and your audience to use. Consider features like user-friendly interfaces, mobile compatibility, and accessible customer support.

Functionality: Make sure the platform you select offers the features you need to support your conference. This may include live video streaming, screen sharing, interactive polls and surveys, and more.

Cost: Different platforms will have different pricing structures, so be sure to research the costs associated with using each platform before making a decision.

2. Prepare for your conference in advance: Once you’ve chosen a platform for your event, it’s important to take the time to prepare for your conference in advance. This includes things like creating a schedule, booking speakers and panelists, and marketing your event to your target audience. By taking care of these details in advance, you’ll be able to focus on delivering a successful event on the day of.

3. Engage with your audience: One of the advantages of hosting a virtual conference is the ability to engage with your audience in real-time. This means you can answer questions, offer live commentary, and provide additional context to your presentation as needed. Make sure to take advantage of this opportunity to create a more interactive and engaging experience for your attendees.

4. Follow up after your conference: After your virtual conference has ended, it’s important to follow up with your audience. This can be done by sending out surveys, publishing blog posts or articles about the event, and sharing photos and videos from the event on social media. By staying in touch with your attendees post-conference, you can help to build a lasting relationship and further grow your audience.

If you are looking for an effective way to engage with your audience and bring together experts in your field, then hosting a virtual conference may be the perfect solution for you. Just remember to do your research, prepare in advance, and make the most of this powerful opportunity to connect with your audience in a meaningful way. Good luck!

Advantages and disadvantages of Virtual Conference

The advantages of virtual conferences are that they save time and money, as well as provide a convenient way for people to meet virtually. Additionally, you can use these types of meetings to share information, collaborate on projects, or simply socialize with others in your field.

On the other hand, there may be some disadvantages to using virtual conferences. For example, you may not be able to build the same rapport with other attendees that you would if you were meeting in person. Additionally, the quality of the virtual conference may not be as high as an in-person event. Finally, technical difficulties can cause problems during a virtual conference.


A virtual conference is a type of conference that is held online, using video conferencing or VoIP technologies. The advantages of virtual conferences include the ability to reach a larger audience, as well as the ability to save on travel costs. Virtual conferences also have the potential to be more interactive than traditional face-to-face conferences. However, there are also some disadvantages to virtual conferences, such as the risk of technical problems and the lack of personal interaction. If you are considering hosting a virtual conference, it is important to weigh the advantages and disadvantages carefully to decide if this type of event is right for you.

One of the main advantages of virtual conferences is that they allow you to reach a wider audience. By holding your conference online, you can connect with participants from all over the world, allowing you to engage with individuals and groups who may not have been able to participate in a traditional conference. This also has the potential to save on travel costs, which can be significant for larger conferences. Additionally, virtual conferences may allow you to engage with your audience in a more interactive way than traditional face-to-face conferences. For example, participants can ask questions and offer feedback in real-time using chat or online voting tools. This can help to create a more dynamic and engaging experience for all involved.

Hybrid AGM- The way forward to Annual General meeting for Listed Companies

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Over 900 listed companies used MultiTV’s Virtual event platform last year to conduct their Annual General Meetings. This year, the situation is different, the pandemic has slowed down, the majority population is vaccinated but we don’t know which new variant may pop-up and we might have to go back to the virtual world again. 

While planning for AGM in 2022, the AGM organizers are keeping this factor in mind while not willing to let go of the chance of meeting their shareholders in person. This makes hybrid AGM a viable option.  Hybrid events save cost on part of shareholders who are not willing to travel, shareholders will have their say both virtually and physically at one time allowing more flexibility when deciding how best represent investment interests.

What are Virtual and Hybrid AGMs

A virtual AGM, or Annual General Meeting, is an online meeting where shareholders can participate from their computers or devices. This type of AGM can be used to save on costs for both the shareholders and the company.

A Hybrid AGM is an event that combines a physical meeting with online components. This type of AGM can provide the best of both worlds for shareholders who want to attend the meeting in person, but may not be able to due to travel restrictions or costs.

Benefits of a hybrid AGM

There are many benefits of a hybrid AGM over a traditional in-person meeting or a virtual AGM such as 

Cost savings – A hybrid AGM can save on costs for both shareholders and the company. For shareholders, there are no travel costs associated with attending the meeting. For the company, the venue rental costs or catering costs can be brought down as in-person audience would be a smaller number.

Flexibility – A hybrid AGM can provide shareholders with the flexibility to attend the meeting in person or virtually. This can be helpful for shareholders who may not be able to travel to the meeting location.

Increased participation – A hybrid AGM can increase shareholder participation. This is because shareholders who would not normally attend the meeting in person can participate virtually.

Improved communication – A hybrid AGM can improve communication between shareholders and the company. This is because shareholders can ask questions and provide feedback during the meeting.

What you need to consider when planning a hybrid AGM

When planning a hybrid AGM, there are a few things you need to consider.

Some of the things you need to consider when planning a hybrid AGM include:

The format of the meeting – The format of the hybrid AGM should be designed to allow for both in-person and virtual participation.

The agenda – The agenda for the hybrid AGM should be designed to allow for both in-person and virtual participation.

The technology – The technology used for the hybrid AGM should be able to support both in-person and virtual participation.

The logistics – The logistics for the hybrid AGM should be designed to allow for both in-person and virtual participation.

How to find a tech stack for your AGM 

When it comes to finding the perfect tech stack for your hybrid AGM, there are a few things you’ll need to take into account.

  1. You’ll want to make sure that you’re not overspending on unnecessary tech. Make sure that you prioritize what’s important to your business and find a tech stack that can accommodate those needs.
  2. The scalability and robustness of a technology platform are essential for an AGM. As the company grows, the platform must be able to handle increased traffic and accommodate new features and functionality. The platform must also be reliable and stable so that users can count on it to perform as expected. If the platform fails or experiences downtime, it can have a significant impact on the company’s bottom line.
  3. The AGM platform should have a secure online voting system that can be used by your organization for shareholder votes. The platform should have the latest security technologies to protect user data and ensure the integrity of the voting process.
  4. The company should have a support team who is able to handle all your technical queries and can provide tactical support while your event is in progress.

Steps to make your AGM Successful

Annual General Meeting is an important affair for the company. Its a mandated corporate governance step that you have to take. You have a chance to meet your investors, mixture and exchange of ideas. You can share the progress report from the last year, prepare and present your growth projection for next year.

Keep everyone informed

The digital age is upon us, and with it comes new opportunities for businesses to communicate with your shareholders, directors, stakeholders. The first key step to proceed for Virtual AGM is to make sure that everyone in the organization can attend AGM . 

Send out notices for all levels of interested parties, including those who may not yet know what an upcoming event will look like or how long it’ll last – just let them know you’re holding one soon!

The date/time , invites, e-mail , and links of the meeting etc., should be included so people are aware when and how this takes place ; there’s no point having something important occur behind closed doors without anyone else around.

Practice Makes perfect

No matter what technology you choose for your hybrid AGM, it’s important to practice using it. The more you use it, the more comfortable you’ll be with it. In terms of your team’s skill set, you’ll want to make sure that they’re comfortable using the tech stack that you choose. If they’re not, it could lead to frustration and wasted time trying to learn new things. Make sure that you take the time to train your team on how to use the various tools in your tech stack so that they can be as productive as possible.

Test Virtual Capacity

If you want to test the capabilities of a platform make sure you check load balancing and scalability while testing the virtual capacity. You should know in advance at what capacity the system runs optimal.

Back up plan for errors 

We all know how important it is to have a backup plan for anything worth doing. But did you also remember that in order not only to be prepared but actually get things done, your next step should always involve creating more than one option? This way if something goes wrong with any speakers or connections during the event then at least some part of what was planned will still happen!

Craft a script for AGM

To ensure that your AGM goes smoothly, it is important to have a clear and concise script prepared in advance. This will help to keep the meeting on track and ensure that all of the necessary information is covered. Here are some tips for crafting an effective AGM script:

-Start by introducing the board members and executive team.

-Give a brief overview of the company’s accomplishments over the past year.

-Outline the main agenda items for the meeting.

-Allow time for questions and discussion on each agenda item.

-End with a summary of the meeting and any important announcements.

How to prepare the agenda for your Hybrid AGM

  • Introduce the topic of the meeting
  • Discuss what will be covered during the meeting including the voting process
  • Follow up on any previous meetings or action items
  • Wrap up the meeting and adjourn

Keep audience engaged throughout 

As technology advances, so must the way we hold events. No longer are in-person meetings necessary to get everyone on the same page. A virtual AGM can provide all the information and discussion you need without the hassle and expense of travel. But not all virtual AGMs are created equal. Make sure you’re using the right technology to optimize your meeting experience. 

If so, all the time you ensure that you’re taking advantage of all the latest engagement tools and technology. From video conferencing and polling tools to social media integration and gamification, there are many ways to keep your attendees engaged and motivated. 

We have hold more than 900 Virtual AGMs this year. If that number doesn’t baffle you, we have also conducted multiple AGMs where 50000+ Shareholders were present virtually.

MultiTV can help you plan and execute your hybrid AGM successfully with years of experience in hosting virtual events and providing live streaming solutions. We have a robust technology, an expert team of event professionals for your support during the event, we can take care of the necessary documentation and compliance while you run your AGM smoothly.

Contact us today to learn more about our Hybrid AGM solution.

Why a Virtual Film Festival Is a Great Idea for Independent Filmmakers and how to start one?

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Why a Virtual Film Festival Is a Great Idea for Independent Filmmakers and how to start one?

Are you an independent filmmaker looking for a way to showcase your work? Or maybe you’re a film lover who wants to watch movies from all over the world without leaving your living room. If so, then a virtual film festival might be just what you’re looking for. 

At MultiTv, We have hosted multiple virtual film festivals on our platform during covid times, this guide sums up the end to end process based on our interaction with the independent filmmakers globally. 

Why a Virtual Film Festival Is a Great Idea for Independent Filmmakers and how to start one? What is a virtual film festival and why should I care So how do you start a virtual film festival? What kind of films can I show at my virtual film festival? Gather applications from aspiring filmmakers How to gather submissions for your virtual film festival What are some tips for promoting my virtual film festival Post event monetization and future promotion Tips for success

What is a virtual film festival and why its gaining popularity

A virtual film festival is an online event that features films from independent filmmakers across the globe and is open to viewers ( either registered or engaged via social media). In covid and post covid scenarios even the established film festivals are going in a virtual or hybrid format. 

While there are many traditional film festivals out there, a virtual film festival has some distinct advantages. 

For starters, a virtual film festival can be viewed by anyone with an internet connection, no matter where they live. This makes it a great way to showcase films from all over the world. 

And since you’re not limited by physical space, you can feature a larger selection of films than you could at a traditional film festival. 

Plus, virtual film festivals are often less expensive to put on than their physical counterparts, making them a great option for independent filmmakers.

So how do you start a virtual film festival?

Now that you know what a virtual film festival is, let’s take a closer look at how you can start your own. 

The first step is to gather information about the process. This guide will provide all the information you need to get started. Here are some of the questions you should have the answer to 

1. What is the theme of my Film Festival?

Are you targeting every filmmaker? Do you want to promote a social or environmental cause? The theme plays an important role is deciding overall structure, target audience, target filmmakers 

2. Who is eligible to submit their work? Is there any negative criteria?

It would be driven by your theme. If the festival is targeting a niche segment, only specific filmmakers can submit their work. Negative criteria can be related to age, location, or level of expertise etc. 

3. What information will you collect during the registration process and how they fit into your selection process?

Decide on what information you will require? Do filmmakers need to submit a clip of the film for consideration or just a synopsis will do? Should it be an organization or an individual film maker? 

4. How will you gather your participants? What are the primary channels of promotion? Will it be open to all or you want to target a segment or niche? 

This also depends on your theme. If it’s a generalized theme, you can target entire social media channels. But if the theme is specific to a niche, you need to find specific communities where you can promote your events. Try to tap in the influencers, film makers, authors and more. 

5. Who will be judging the films?

Your jury should be an authority in the domain/niche. It makes a lot of difference to the credibility of your virtual film festival. To get the right jury, reach out to jury panel members from other online film festivals, known credible faces in your network and celebrities with critical understanding of the film industry. 

6. What are different award categories? How will you select a winner?

You can have multiple categories of awards or winning criteria depending on your theme. 

7. What is your monetization model?

Virtual film festivals are a costly affair. When planning your virtual film festival, it’s important to set a budget. You’ll want to make sure that you have enough money to cover the costs of renting a venue, advertising, and other expenses. In addition, you’ll want to make sure that you have enough money to pay the filmmakers who are submitting their films.  Knowing how to get the money is very important, you can charge the audience, have a submission fee, get sponsors for the festival among other monetization ideas. Feasibility of each item would depend on the reach of your festival. 

8. How will you distribute your content to the audience?

Do they need to come live and watch? Will it be available in on demand format? Who can access recording and for how long? 

Gather a lineup of films. This can be done in a number of ways. You can reach out to independent filmmakers directly or select films from existing online film festivals. 

Once you have your lineup set, you’ll need to promote your festival through social media and other online channels. With a little effort, you can put together a virtual film festival that will be enjoyed by movie lovers from all over the world.

Now that you know the basics of starting a virtual film festival, let’s take a closer look at some of the key details.

What kind of films can I show at my virtual film festival?

The great thing about virtual film festivals is that they offer a platform for independent filmmakers to showcase their work. 

Whether you’re interested in feature-length films or short films, there’s a place for them at a virtual film festival. 

In addition, you can also show documentaries, student films, and foreign films. Basically, any type of film that you’re passionate about can be featured at your festival.

Gather applications from aspiring filmmakers

The first step in starting a virtual film festival is to gather a lineup of films. This can be done in a number of ways.

You can reach out to independent filmmakers directly or select films from existing online film festivals. 

How to gather submissions for your virtual film festival

If you’re looking for a way to gather submissions for your virtual film festival, online video submissions might be the answer. This process allows filmmakers to submit their films directly to your festival website. This can be done by uploading the films or providing a link to the films.

In addition, you can also require that filmmakers include a trailer or clip of their film. This will allow you to get a better idea of the quality of the films that are being submitted.

There are a number of advantages to using online video submissions. First, it’s a convenient way for filmmakers to submit their work. Second, it allows you to screen the films in advance and make sure that they meet your standards. Third, it’s a great way to promote your festival and get the word out about your event.

Some things to keep in mind with online video submissions

When you’re using online video submissions for your virtual film festival, there are a few things to keep in mind. 

First, you’ll want to make sure that the films you select are high quality and meet your standards. 

Second, you’ll need to promote your festival through social media and other online channels. 

Third, you’ll want to provide an opportunity for filmmakers to interact with each other and learn more about their work. 

What are some tips for promoting my virtual film festival?

There are a number of ways to promote your virtual film festival. Here are some ideas 

  1. Use social media to get the word out about your event. You can create a Facebook, instagram page or a Twitter account for your festival and use these platforms to promote your films and interact with your audience. 
  2. You can submit articles about your festival to online directories and film websites. Some of the popular directories are FilmFreeway Shortfilmdepot,  Clickforfestivals, Festhome, Movibeta, Filmfestivallife, Filmfestplatform Docfilmdepot among others. 
  3. Rope in influencers and celebrities who resonate with your cause or niche. 
  4. Create a small website for the festival where people can see the agenda, register for the event, submit their films among others. MultiTV’s virtual film festival includes customizable templates to set up an event website real quick. 
  5. Use email marketing to reach out to potential attendees. By following these tips, you can easily promote your virtual film festival and get the word out about your event.
  6. Set up options to collect reservations and payments online from filmmakers. This can be done by requiring filmmakers to provide their contact information and payment information when submitting their films. Our platform can integrate with any payment gateway including Stripe, Paypal, Razorpay etc. 

This will allow you to reserve a spot for their films and ensure that they have paid for their entries.

When setting up your virtual film festival, you’ll need to make sure that you have the proper technology in place. This includes a website where filmmakers can submit their films and a system for screening the films. In addition, you’ll need to make sure that you have the bandwidth to handle the number of people who will be viewing the films.

Post event monetization and future promotion 

Deciding what to do with your content after the event is over is one of the critical decisions for virtual film festival organizers. This helps you monetize beyond virtual events, builds a community around your content and also creates a buzz for your repeated events in future. With our creator platform you can host the content and serve it on demand. 

Tips for success

While I wish you great success for your upcoming virtual film festival. There are a number of things you can do to maximize your reach among the target audience. First, you’ll want to make sure that you have a strong selection of films. You can achieve this by reaching out to filmmakers and asking for submissions. Have a right balance between quality and quantity. 

Having a good promotional and reach out strategy is critical for your success.  Third, you’ll need to have the proper technology in place to ensure that your event runs smoothly.


Step by step guide for delivering Best Video Streams to End-Users

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It’s no secret that streaming video is on the rise. In order to keep up with demand, OTT platforms and broadcasters need to ensure they’re delivering the best possible video streams to their end-users.  This guide will walk you through the basics of setting up and delivering high-quality video streams to your viewers. So whether you’re a seasoned pro or just starting out, read on for some tips that will help you take your streaming to the next level.​

Let’s get started!

Some quick steps to deliver a high-quality video experience to your end-users 

Delivering video streams to users is an increasingly complex task, as viewers demand ever-higher quality and more reliable streaming. In order to deliver better video streams to end-users, content providers need to employ a number of strategies, including:

  1. Employing a content delivery network (CDN) can help optimize and distribute your video content.
  2. Using adaptive bitrate streaming can adjust the quality of your video stream based on the viewer’s connection speed.
  3. Make sure your server infrastructure is up to the task of streaming video content by employing adequate bandwidth and CPU resources.
  4. Use video encoding techniques that minimize buffering and deliver the best possible video quality at the lowest possible bit rate.
  5. Regularly monitor your video streams for quality issues and take steps to address them.

How encoder setting plays a role

When encoding video for streaming, it’s important to choose the right encoder settings to deliver the best possible quality at the lowest possible bitrate. There are a number of factors to consider when making this choice, including the type of content, the target bitrate, and the viewer’s connection speed.

Additionally, using video encoding techniques that minimize buffering and deliver the best possible video quality can help improve the viewer experience. Regularly monitoring your video streams for quality issues and addressing them promptly can also help ensure that viewers are getting the best possible experience.

It’s important to remember that delivering better video streams to end-users is an ongoing process. As viewer demand evolves, so too must the strategies and techniques employed by content providers. By staying abreast of new developments and taking advantage of emerging technologies, content providers can continue to deliver the high-quality, reliable streams that viewers expect.

What is Adaptive Bitrate (ABR) Technology and how does it helps in transcoding


ABR technology helps content providers to deliver better video streams to end-users by automatically adjusting the bitrate of the video stream based on the viewer’s connection speed. This ensures that viewers always receive the best possible quality video stream, without having to wait for buffering or other interruptions. Additionally, ABR technology can help content providers save on bandwidth costs by reducing the need to transcribe video at multiple bitrates.

Configuring Multiple CDNs for Ultra-Fast Video Playback

Content delivery networks (CDNs) are a key component of delivering better video streams to end-users. CDNs help to optimize and distribute your video content, ensuring that viewers always receive the best possible quality stream. Additionally, CDNs can help reduce the load on your server infrastructure, freeing up resources for other tasks.

Configuring multiple CDNs can help improve the video playback experience for end-users by providing a more resilient and redundant streaming infrastructure. By using multiple CDNs, content providers can ensure that videos are delivered more quickly and reliably, even under high traffic conditions.

Additionally, using multiple CDNS can help reduce latency and improve video quality. By spreading traffic across multiple CDNs, content providers can ensure that viewers always receive the best possible quality video stream.

Configuring multiple CDNs can be a daunting task, but there are a number of tools and services available to help content providers get started. Once configured, multiple CDNs can provide a significant improvement to the video streaming experience for end-users.

How to ensure your video streams are high quality and reliable

In order to ensure that your video streams are high quality and reliable, it’s important to employ a number of strategies, including:

  • Start with load testing – Check the performance of your streaming website & apps, and identify potential weak points in architecture.  
  • Test video initial quality levels – Ensure that they are up-to-code for both latencies (incoming) as well CDN performances(outgoing).
  • Monitor network congestion issues closely – This could be what causes slow scrolling or buffering times when users can’t get enough bandwidth during peak hours even though you have plenty available at home!
  • Using video encoding techniques – It minimizes buffering and delivers the best possible video quality.

Regularly monitor your video streams for quality issues and address them promptly.

Continuous monitoring of streaming quality

Content providers need to be vigilant in monitoring their video streams for quality issues. By identifying and addressing problems promptly, providers can ensure that viewers are getting the best possible experience.

One way to monitor streaming quality is to use a tool like GoSquared or Google Analytics. These tools allow content providers to see how much bandwidth their videos are using, as well as identify where viewers are dropping off. Additionally, content providers can use these tools to track which videos are being watched the most and make changes accordingly. Another way to monitor streaming quality is to use a tool like New Relic or AppDynamics. These tools provide detailed information about your server infrastructure, including response times and error rates. By monitoring your servers, you can identify and address potential problems before they impact end-users.


Delivering better video streams to end-users is an important goal for all content providers. By employing strategies like adaptive bitrate transcoding and configuring multiple CDNs, content providers can ensure that their videos are delivered quickly and reliably. Additionally, regular monitoring of streaming quality can help identify and address problems before they impact viewers. By taking these steps, content providers can ensure that their videos are always high quality and reliable.

Adaptive Bitrate Streaming: Why is it important for Video Streaming?

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User experience is crucial for any broadcaster as viewers don’t like to deal with a poor video stream. And it’s a fact that you will lose out on viewerships with users abandoning poor quality content streams within 30 seconds. All it takes is one bad video stream for negative impact on subscriber growth.

Viewers stream video/audio content on devices connected to home or mobile internet connections which keep fluctuating. These devices also happen to have varying playback ability and processing power. Thus, the streaming experience of viewers gets affected.

This is why as a OTT platform owner or broadcaster, you need to consider adaptive bitrate streaming workflow to ensure optimum, uninterrupted streaming delivered to your viewers.

In this guide, we will take you through adaptive bitrate streaming and how important it is for video streaming.

What is Adaptive Bitrate Streaming?

Adaptive bitrate streaming, often abbreviated as ABR, denotes the capability of a video player to adjust the video quality dynamically as per the available network conditions, bandwidth, and viewer’s device performance. Overall, adaptive bitrate streaming enables seamless switching of content quality that is not supported by progressive video playback.

How does adaptive bitrate streaming resolved issues that otherwise are created in progressive streaming?

Before understanding this, first let’s understand what progressive streaming actually is.

Progressive Streaming

In case of progressive streaming, a video file is streamed mostly in .mp4 format even when other video formats can be used. This file can be compressed and stretched as per  screen size of different devices.

As the size of the file remains unchanged, the video quality gets affected during content playback on a device screen that has lower or higher resolution. To make it simpler, a video of 720 x 480px will pixelate when streamed on a screen of 1280 x 740px resolution. 

Secondly, the issue with progressive streaming is buffering, i.e. video/audio playback pausing while streaming. This usually happens when the viewer has unstable internet connection. The downloading speed of the video stream is not fast enough, causing the video to pause unless more data is fetched to continue further streaming. 

This leads to a bad streaming experience subsequently leading to churn.

Now let’s discuss the role of adaptive bitrate streaming in delivering uninterrupted streaming experience.

Role of adaptive bitrate streaming

The key role of ABR is enhancing streaming experience. Streaming service owners can offer their viewers the highest video and audio quality without letting buffering and other interruptions affect the stream quality.

Adaptive bitrate streaming  also offers faster video playback. As ABR streams start with lower bitrate till the algorithm selected estimates the buffering occupancy or bandwidth capacity, the video or audio is able to playback instantly. This denotes that streaming service owners need not worry about losing out audiences due to slower content loading times.

Adaptive bitrate streaming also happens to boost the viewing experience on mobile devices like tablets and smartphones. In the recent past, low device processing power and limitations of data plans made video streaming quite a challenge for video streaming service providers. Adaptive bitrate streaming ensures viewers using mobile devices to watch content without experiencing buffering issues despite such potential limitations.

As ABR  utilizes HTTP for content delivery, it is compatible to work with most CDNs and web servers. This means that it is more cost effective than keeping persistent connections or deploying specialized servers. Thuis, using adaptive bitrate streaming can be a cheaper way to deliver audio and video content while providing an optimum quality streaming experience.

Moreover, when a viewer has a poor video streaming experience on your OTT platform, the probability of them abandoning your service and viewing your brand negatively is high. This poses a long term impact that affects your opportunity for promotions and monetizations, certainly a thing that you don’t want for your streaming service. 

Wrapping up!

All that matters to viewers is uninterrupted, high quality video streaming with a unique content collection. And the essential factor for broadcasters to deliver uninterrupted streaming experience cannot be possible without adaptive bitrate streaming.

With a complete OTT platform, MultiTV provides a completely customizable online video player packed with robust features including adaptive bitrate streaming capability that delivers unparalleled video streaming experience for viewers across the globe.

Sign-up to take a 14-Day Free Trial to explore our platform!

Top Statistics for your Video Streaming Strategy in 2022

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top video streaming statistics for 2022

The live streaming market is expanding at a breakneck pace. Some people, however, are still unsure if incorporating professional video streaming into their business is worthwhile.

We’ve compiled a list of the top streaming statistics to demonstrate the industry’s growth and current position. These figures shall be able to present a better picture of what live streaming could do for your business.

There is a great deal of fresh material to provide, as well as a lot of ground to cover. So, let’s jump straight to the stats.

OTT Market Growth

  • In 2020, the global OTT market was estimated to be worth $121.11 billion.
  • From 2020 to 2027, the global OTT market is expected to reach $1,039.03 billion, increasing at a CAGR of 29.4%.
  • By 2025, user penetration is predicted to reach 34.8%, up from 30.3% in 2021.
  • In 2025, 19 nations will surpass $1 billion in OTT revenue, up from 13 countries in 2019.
  • OTT Video Advertising is the largest segment, with a market volume of US$89,459 million in 2021.
  • OTT traffic increased by 198% globally in April alone.
  • Between 2019 and 2025, revenue in the United States will double, from $33 billion to $68 billion. China will expand more slowly this year and next (especially in AVOD), before resuming a quicker growth path.

OTT Services Outlook

  • Netflix is the world’s largest OTT video streaming service, with more than 200 million paying subscribers globally.
  • In the United States, there are over 300 OTT providers, with popular video-on-demand platforms like Netflix, Hulu, Amazon Prime, and Disney Plus.
  • In 2021, Netflix will spend more than $19 billion on video content.
  • Every month, more than 2 billion logged-in users visit YouTube. Every day, over 30 million people watch over a billion hours of video content on the network.
  • Disney+ has topped 100 million subscribers globally in less than a year and a half. It now has more subscribers than Hulu (38.8 million subscribers), Peacock (22 million), and CBS All Access (17.9 million) all together.
  • SVOD accounted for more than $61 billion in 2020 and more than $98 billion in 2025, representing around 58% of entire OTT revenues.
  • In 2020, AVOD generated more than $26 billion, but by 2025, it is expected to be more than double, amounting to more than $53 billion.
  • YouTube receives an astonishing 1 billion views per day.
  • Over 70% of YouTube’s overall watchtime is on mobile devices.
  • Top 3 distribution channels for video content are Website (85%), social media (84%), and YouTube (67%).

Streaming Devices

  • From 2020 to 2027, the global over-the-top devices and services market is predicted to develop at a compound annual growth rate (CAGR) of 18.6%.
  • 66% of connected flat-panel TVs will be 4K by 2023.
  • The number of devices connected to IP networks is expected to increase three times of the global population by 2023.
  • According to a Cisco analysis, video and other applications continue to be in high demand in homes, however, there will be huge bandwidth demands with future application requirements, even beyond the prediction period of 2023.

The Streaming Devices Market is anticipated to be worth over USD 5 billion, with 60 million devices shipped in 2016, and is expected to expand at a CAGR of over 22% from 2017 to 2024.

Live Streaming

  • As per Cisco, live video will have grown 15-fold and will account for 17% of all internet traffic  by 2022.
  • According to a recent analysis by Conviva, live video generates 27% more minutes of watch time per viewing, around 6 minutes more than an average of 41 minutes against video on demand.
  • The market for live video streaming is anticipated to reach $247 billion by 2027.
  • According to State of Digital Publishing, user-generated content accounts for 51% of live video material streamed on smartphones.

In the last two years, 60% of the top 100 most popular YouTube live streams have occurred.

Consumer Behavior

  • As per Google reports, YouTube reaches more 18- to 49-year-olds weekly than all cable TV networks combined. In the United States, watch time for shopping-related content on YouTube has increased by more than 5X in the last two years.
  • According to the 14th edition of Deloitte’s Digital Media Trends Study, US users have accounts with an average of four streaming video services.
  • Watching video content accounts for 33% of people’s internet time.
  • According to Forbes, 27% of viewers aged 45 and older use an SVOD service on a daily basis.
  • Three or more streaming services are used by 49% of customers.
  • The average person spends approximately 2 hours and 20 minutes per day watching video content on the internet.
  • In 2019, satellite and television companies lost 6 million customers, significantly reducing traditional TV viewing time.
  • As per the British Association for Screen Entertainment (BASE) , consumer spending on digital movie purchases increased by more than 87% during the COVID-19 pandemic shutdown period through June 30 reaching  GBP 113 million (USD 148 million).
  • According to Zuora’s Subscription Economy Index Report, trends of the COVID-19 influence on subscriber acquisition rates from March 1-31, 2020, in contrast to the preceding 12 months, revealed that the global subscription growth rate for OTT Video Streaming firms increased 7x in March 2020.
  • Cisco reports suggest that online videos will account for more than 82% of all consumer internet traffic by 2022, a 15-fold increase from 2017.
  • Nielsen Total Audience Reports state that 84% of customers consider cost while choosing a streaming service as an extreme or very significant factor.
  • 80% of customers would rather watch a live video than read a blog.
  • As per PwC, only 12% of consumers can easily find content on streaming services.
  • According to a Nielson survey, roughly 40% of internet and mobile video viewers are between the ages of 13 and 34.
  • Video content is preferred by 72% of consumers when learning about new products.
  • The first 30 seconds are watched by 33% of viewers, followed by 45% who watch for less than a minute.
  • A video is twice as likely to be shared as any other type of material.
  • Cisco research suggests that video content will account for 82% of Internet traffic by 2022.

Smartphone video consumption is expanding at a rate of 100% year over year.

Rise of Video Marketing

  • YouTube is the most extensively used video platform with being the preference of 85% of marketers.
  • As part of their social media marketing plan, 73% of marketers produce at least 2 videos per month.
  • On Facebook, video postings get 73% higher engagement than photo posts.
  • According to Nicola Mendelsohn, President of Facebook’s operations in Europe, the Middle East, and Africa, Facebook will be 100% video content based platform by 2021,.
  • A report by Wyzowl suggests that 85% of consumers want to watch more videos from companies.
  • Companies that use video features have a 49% higher revenue growth rate than those who don’t.
  • Video is now used by more than 81% of enterprises, up from 63% in 2019.
  • If a website’s URL contains a video, the chances of it ranking on Google’s main page increase by 53 times.
  • According to a Wyzowl survey, 89% of video marketers believe video provides a decent ROI, and 83% believe video helps in lead generation. Video has increased traffic to 87% of video marketers’ websites, and has increased sales for 80% of video marketers.
  • YouTube counts a view after a viewer has watched at least 30 seconds of a video, however, a view on Facebook is recorded after only 3 seconds.
  • According to Wyzowl, nearly 9 out of 10 video marketers want to use YouTube as part of their content strategy in the coming year. With 76%, Facebook isn’t far behind.
  • Emails with video links have a higher click rate of up to 65%.
  • Short videos were selected by two-thirds of buyers as their preferred means of learning about a new product.

eSports and Professional Gaming

5G Technology Impact

  • According to a new analysis commissioned by Intel and conducted by Ovum, 5G will revolutionize the media and entertainment industry by generating $1.3 trillion in revenue by 2028.
  • Video will account for 90% of 5G data while AR and VR will reach a tipping point.
  • As forecasted by Ovum, demand for video data alone is predicted to increase from 11.7GB per 5G user in 2019 to 84.4GB by 2028.
  • Mobile video revenues will expand at an 85% CAGR between 2021 and 2028, giving B2B and B2C network providers a major boost.
  • As the global market for mobile display advertising is expected to reach $178 billion by 2028 ($66.6 billion in the United States), the digital advertising market will be positively impacted.
  • AR games will be leading with more than 90% of AR revenues by 2028 ($35.7 billion globally), as 5G is set to unfold futuristic innovation to the gaming business.
  • Companies that adapt to new business models brought on by 5G will prosper, as greater network capabilities will boost yearly media revenues to $420 billion by 2028 ($124 billion in the United States).

Music Streaming & Podcasts

  • According to the International Federation of the Phonographic Industry, the global recorded music market expanded by 7.4% in 2020, marking the 6th consecutive year of growth (IFPI).
  • The global podcasting market was worth USD 9.28 billion in 2019 and is predicted to increase at a 27.5 percent compound annual growth rate (CAGR) from 2020 to 2027.
  • IFPI’s Global Music Report suggests the total revenues for 2020 to be US$21.6 billion.
  • Revenues from paid subscription streaming climbed by 18.5%. By the end of 2020, 443 million people had paid subscription accounts.
  • Total streaming revenue (including paid Subscription and Advertising-supported) increased by 19.9% to $13.4 billion, accounting for 62.1% of global recorded music revenues.
  • There are almost 1,950,000 active podcasts, with over 47 million episodes as of March 2021.
  • Latin America remained the fastest-growing region in the world (15.9%), with music streaming revenues increasing by 30.2% to account for 84.1% of the region’s total revenues.
  • Revenues increased by 3.5% in Europe, the world’s second-largest recorded music area, as strong music streaming growth of 20.7% offset drops in all other consumption formats.
  • Spotify, Apple, and Deezer among others currently account for 62.1% of global music income.

And that’s a wrap!

These live streaming statistics offer a picture of a thriving industry. Businesses that want to interact in a more impactful way with their customers are wise to prefer live streaming and on-demand video content in sales, marketing, training, and other areas. 

We hope that these figures have provided you with a clear picture of the OTT and streaming sectors’ tremendous expansion. 

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