You may be wondering how to make your virtual conference stand out from the rest. After all, with so many conferences and events being held online these days, it can be difficult to know how to make yours stand out from the crowd and attract attendees.

It’s time to learn some tried and tested methods of audience engagement. The objective of this guide is to help you build a roadmap for a lasting experience for your audience. 

We’ll cover everything from choosing the right platform and format for your event to promoting it effectively online. We’ll also provide some helpful tips on how to ensure that your virtual conference runs smoothly and is a success.

So, if you’re looking to turn your virtual conference into the go-to event for your industry, then read on. With a little effort and planning, you can create an online conference that people will want to attend year after year. With the pandemic raging on, many organizations have turned to virtual conferences as a way to stay connected. If you’re new to the world of virtual conferencing, don’t worry – we’ve got you covered. In this ultimate guide, we’ll show you everything you need to know about virtual conferences, from how to choose the right tools and platform, to tips for effective communication and engagement. Whether you’re an event planner, host, or attendee, this guide has everything you need to make the most of your virtual conference experience.

What is Virtual Conference

A virtual conference is an online event that allows participants to interact with each other and presenters in real-time via the internet. This type of conference typically includes live streaming of audio and video content, as well as features that allow for interactive participation, such as chat rooms and forums.

Virtual conferences offer a number of advantages over traditional, in-person conferences. They are more convenient and less expensive to attend, as there is no need to travel to a physical location. They also provide greater flexibility, as participants can join from anywhere in the world. Additionally, virtual conferences often have a larger audience reach than traditional conferences, as they are not limited by geographical boundaries.

Despite the many advantages of virtual conferences, there are also some challenges that need to be considered. For example, internet connectivity can be a problem in some parts of the world, which can limit who is able to participate. Additionally, time differences between different regions can make it difficult for people in different parts of the world to attend at the same time.

If you are interested in learning more about virtual conferences, there are a number of great resources available online. Some popular sites include YouTube and other video-sharing platforms, as well as discussion forums and blogs that focus on educational technology topics. Whatever your needs or interests, there is sure to be a virtual conference that is right for you!

How to host a Virtual Conference

Hosting a virtual conference is a great way to bring together experts in your field and professionals from all over the world. By using tools like video conferencing, webinars, and online collaboration platforms, you can engage with your audience in real-time from anywhere with an internet connection. In this article, we’ll discuss some tips on how to host a successful virtual conference.

1. Choose the right platform: When selecting a platform for your virtual conference, it’s important to consider the needs of your audience and the features that will best support your event. There are many options available, so be sure to do your research before making a decision. Some things you may want to consider include:

Ease of use: The platform you choose should be easy for both you and your audience to use. Consider features like user-friendly interfaces, mobile compatibility, and accessible customer support.

Functionality: Make sure the platform you select offers the features you need to support your conference. This may include live video streaming, screen sharing, interactive polls and surveys, and more.

Cost: Different platforms will have different pricing structures, so be sure to research the costs associated with using each platform before making a decision.

2. Prepare for your conference in advance: Once you’ve chosen a platform for your event, it’s important to take the time to prepare for your conference in advance. This includes things like creating a schedule, booking speakers and panelists, and marketing your event to your target audience. By taking care of these details in advance, you’ll be able to focus on delivering a successful event on the day of.

3. Engage with your audience: One of the advantages of hosting a virtual conference is the ability to engage with your audience in real-time. This means you can answer questions, offer live commentary, and provide additional context to your presentation as needed. Make sure to take advantage of this opportunity to create a more interactive and engaging experience for your attendees.

4. Follow up after your conference: After your virtual conference has ended, it’s important to follow up with your audience. This can be done by sending out surveys, publishing blog posts or articles about the event, and sharing photos and videos from the event on social media. By staying in touch with your attendees post-conference, you can help to build a lasting relationship and further grow your audience.

If you are looking for an effective way to engage with your audience and bring together experts in your field, then hosting a virtual conference may be the perfect solution for you. Just remember to do your research, prepare in advance, and make the most of this powerful opportunity to connect with your audience in a meaningful way. Good luck!

Advantages and disadvantages of Virtual Conference

The advantages of virtual conferences are that they save time and money, as well as provide a convenient way for people to meet virtually. Additionally, you can use these types of meetings to share information, collaborate on projects, or simply socialize with others in your field.

On the other hand, there may be some disadvantages to using virtual conferences. For example, you may not be able to build the same rapport with other attendees that you would if you were meeting in person. Additionally, the quality of the virtual conference may not be as high as an in-person event. Finally, technical difficulties can cause problems during a virtual conference.

Conclusion

A virtual conference is a type of conference that is held online, using video conferencing or VoIP technologies. The advantages of virtual conferences include the ability to reach a larger audience, as well as the ability to save on travel costs. Virtual conferences also have the potential to be more interactive than traditional face-to-face conferences. However, there are also some disadvantages to virtual conferences, such as the risk of technical problems and the lack of personal interaction. If you are considering hosting a virtual conference, it is important to weigh the advantages and disadvantages carefully to decide if this type of event is right for you.

One of the main advantages of virtual conferences is that they allow you to reach a wider audience. By holding your conference online, you can connect with participants from all over the world, allowing you to engage with individuals and groups who may not have been able to participate in a traditional conference. This also has the potential to save on travel costs, which can be significant for larger conferences. Additionally, virtual conferences may allow you to engage with your audience in a more interactive way than traditional face-to-face conferences. For example, participants can ask questions and offer feedback in real-time using chat or online voting tools. This can help to create a more dynamic and engaging experience for all involved.

Why a Virtual Film Festival Is a Great Idea for Independent Filmmakers and how to start one?

Are you an independent filmmaker looking for a way to showcase your work? Or maybe you’re a film lover who wants to watch movies from all over the world without leaving your living room. If so, then a virtual film festival might be just what you’re looking for. 

At MultiTv, We have hosted multiple virtual film festivals on our platform during covid times, this guide sums up the end to end process based on our interaction with the independent filmmakers globally. 

What is a virtual film festival and why its gaining popularity

A virtual film festival is an online event that features films from independent filmmakers across the globe and is open to viewers ( either registered or engaged via social media). In covid and post covid scenarios even the established film festivals are going in a virtual or hybrid format. 

While there are many traditional film festivals out there, a virtual film festival has some distinct advantages. 

For starters, a virtual film festival can be viewed by anyone with an internet connection, no matter where they live. This makes it a great way to showcase films from all over the world. 

And since you’re not limited by physical space, you can feature a larger selection of films than you could at a traditional film festival. 

Plus, virtual film festivals are often less expensive to put on than their physical counterparts, making them a great option for independent filmmakers.

So how do you start a virtual film festival?

Now that you know what a virtual film festival is, let’s take a closer look at how you can start your own. 

The first step is to gather information about the process. This guide will provide all the information you need to get started. Here are some of the questions you should have the answer to 

1. What is the theme of my Film Festival?

Are you targeting every filmmaker? Do you want to promote a social or environmental cause? The theme plays an important role is deciding overall structure, target audience, target filmmakers 

2. Who is eligible to submit their work? Is there any negative criteria?

It would be driven by your theme. If the festival is targeting a niche segment, only specific filmmakers can submit their work. Negative criteria can be related to age, location, or level of expertise etc. 

3. What information will you collect during the registration process and how they fit into your selection process?

Decide on what information you will require? Do filmmakers need to submit a clip of the film for consideration or just a synopsis will do? Should it be an organization or an individual film maker? 

4. How will you gather your participants? What are the primary channels of promotion? Will it be open to all or you want to target a segment or niche? 

This also depends on your theme. If it’s a generalized theme, you can target entire social media channels. But if the theme is specific to a niche, you need to find specific communities where you can promote your events. Try to tap in the influencers, film makers, authors and more. 

5. Who will be judging the films?

Your jury should be an authority in the domain/niche. It makes a lot of difference to the credibility of your virtual film festival. To get the right jury, reach out to jury panel members from other online film festivals, known credible faces in your network and celebrities with critical understanding of the film industry. 

6. What are different award categories? How will you select a winner?

You can have multiple categories of awards or winning criteria depending on your theme. 

7. What is your monetization model?

Virtual film festivals are a costly affair. When planning your virtual film festival, it’s important to set a budget. You’ll want to make sure that you have enough money to cover the costs of renting a venue, advertising, and other expenses. In addition, you’ll want to make sure that you have enough money to pay the filmmakers who are submitting their films.  Knowing how to get the money is very important, you can charge the audience, have a submission fee, get sponsors for the festival among other monetization ideas. Feasibility of each item would depend on the reach of your festival. 

8. How will you distribute your content to the audience?

Do they need to come live and watch? Will it be available in on demand format? Who can access recording and for how long? 

Gather a lineup of films. This can be done in a number of ways. You can reach out to independent filmmakers directly or select films from existing online film festivals. 

Once you have your lineup set, you’ll need to promote your festival through social media and other online channels. With a little effort, you can put together a virtual film festival that will be enjoyed by movie lovers from all over the world.

Now that you know the basics of starting a virtual film festival, let’s take a closer look at some of the key details.

What kind of films can I show at my virtual film festival?

The great thing about virtual film festivals is that they offer a platform for independent filmmakers to showcase their work. 

Whether you’re interested in feature-length films or short films, there’s a place for them at a virtual film festival. 

In addition, you can also show documentaries, student films, and foreign films. Basically, any type of film that you’re passionate about can be featured at your festival.

Gather applications from aspiring filmmakers

The first step in starting a virtual film festival is to gather a lineup of films. This can be done in a number of ways.

You can reach out to independent filmmakers directly or select films from existing online film festivals. 

How to gather submissions for your virtual film festival

If you’re looking for a way to gather submissions for your virtual film festival, online video submissions might be the answer. This process allows filmmakers to submit their films directly to your festival website. This can be done by uploading the films or providing a link to the films.

In addition, you can also require that filmmakers include a trailer or clip of their film. This will allow you to get a better idea of the quality of the films that are being submitted.

There are a number of advantages to using online video submissions. First, it’s a convenient way for filmmakers to submit their work. Second, it allows you to screen the films in advance and make sure that they meet your standards. Third, it’s a great way to promote your festival and get the word out about your event.

Some things to keep in mind with online video submissions

When you’re using online video submissions for your virtual film festival, there are a few things to keep in mind. 

First, you’ll want to make sure that the films you select are high quality and meet your standards. 

Second, you’ll need to promote your festival through social media and other online channels. 

Third, you’ll want to provide an opportunity for filmmakers to interact with each other and learn more about their work. 

What are some tips for promoting my virtual film festival?

There are a number of ways to promote your virtual film festival. Here are some ideas 

1. Use social media to get the word out about your event. You can create a Facebook, instagram page or a Twitter account for your festival and use these platforms to promote your films and interact with your audience. 
2. You can submit articles about your festival to online directories and film websites. Some of the popular directories are FilmFreeway Shortfilmdepot,  Clickforfestivals, Festhome, Movibeta, Filmfestivallife, Filmfestplatform Docfilmdepot among others. 
3. Rope in influencers and celebrities who resonate with your cause or niche. 
4. Create a small website for the festival where people can see the agenda, register for the event, submit their films among others. MultiTV’s virtual film festival includes customizable templates to set up an event website real quick. 
5. Use email marketing to reach out to potential attendees. By following these tips, you can easily promote your virtual film festival and get the word out about your event.
6. Set up options to collect reservations and payments online from filmmakers. This can be done by requiring filmmakers to provide their contact information and payment information when submitting their films. Our platform can integrate with any payment gateway including Stripe, Paypal, Razorpay etc. 

This will allow you to reserve a spot for their films and ensure that they have paid for their entries.

When setting up your virtual film festival, you’ll need to make sure that you have the proper technology in place. This includes a website where filmmakers can submit their films and a system for screening the films. In addition, you’ll need to make sure that you have the bandwidth to handle the number of people who will be viewing the films.

Post event monetization and future promotion 

Deciding what to do with your content after the event is over is one of the critical decisions for virtual film festival organizers. This helps you monetize beyond virtual events, builds a community around your content and also creates a buzz for your repeated events in future. With our creator platform you can host the content and serve it on demand. 

Tips for success

While I wish you great success for your upcoming virtual film festival. There are a number of things you can do to maximize your reach among the target audience. First, you’ll want to make sure that you have a strong selection of films. You can achieve this by reaching out to filmmakers and asking for submissions. Have a right balance between quality and quantity. 

Having a good promotional and reach out strategy is critical for your success.  Third, you’ll need to have the proper technology in place to ensure that your event runs smoothly.

It’s no secret that streaming video is on the rise. In order to keep up with demand, OTT platforms and broadcasters need to ensure they’re delivering the best possible video streams to their end-users.  This guide will walk you through the basics of setting up and delivering high-quality video streams to your viewers. So whether you’re a seasoned pro or just starting out, read on for some tips that will help you take your streaming to the next level.​

Let’s get started!

Some quick steps to deliver a high-quality video experience to your end-users 

Delivering video streams to users is an increasingly complex task, as viewers demand ever-higher quality and more reliable streaming. In order to deliver better video streams to end-users, content providers need to employ a number of strategies, including:

1. Employing a content delivery network (CDN) can help optimize and distribute your video content.
2. Using adaptive bitrate streaming can adjust the quality of your video stream based on the viewer’s connection speed.
3. Make sure your server infrastructure is up to the task of streaming video content by employing adequate bandwidth and CPU resources.
4. Use video encoding techniques that minimize buffering and deliver the best possible video quality at the lowest possible bit rate.
5. Regularly monitor your video streams for quality issues and take steps to address them.

How encoder setting plays a role

When encoding video for streaming, it’s important to choose the right encoder settings to deliver the best possible quality at the lowest possible bitrate. There are a number of factors to consider when making this choice, including the type of content, the target bitrate, and the viewer’s connection speed.

Additionally, using video encoding techniques that minimize buffering and deliver the best possible video quality can help improve the viewer experience. Regularly monitoring your video streams for quality issues and addressing them promptly can also help ensure that viewers are getting the best possible experience.

It’s important to remember that delivering better video streams to end-users is an ongoing process. As viewer demand evolves, so too must the strategies and techniques employed by content providers. By staying abreast of new developments and taking advantage of emerging technologies, content providers can continue to deliver the high-quality, reliable streams that viewers expect.

What is Adaptive Bitrate (ABR) Technology and how does it helps in transcoding

ABR technology helps content providers to deliver better video streams to end-users by automatically adjusting the bitrate of the video stream based on the viewer’s connection speed. This ensures that viewers always receive the best possible quality video stream, without having to wait for buffering or other interruptions. Additionally, ABR technology can help content providers save on bandwidth costs by reducing the need to transcribe video at multiple bitrates.

Configuring Multiple CDNs for Ultra-Fast Video Playback

Content delivery networks (CDNs) are a key component of delivering better video streams to end-users. CDNs help to optimize and distribute your video content, ensuring that viewers always receive the best possible quality stream. Additionally, CDNs can help reduce the load on your server infrastructure, freeing up resources for other tasks.

Configuring multiple CDNs can help improve the video playback experience for end-users by providing a more resilient and redundant streaming infrastructure. By using multiple CDNs, content providers can ensure that videos are delivered more quickly and reliably, even under high traffic conditions.

Additionally, using multiple CDNS can help reduce latency and improve video quality. By spreading traffic across multiple CDNs, content providers can ensure that viewers always receive the best possible quality video stream.

Configuring multiple CDNs can be a daunting task, but there are a number of tools and services available to help content providers get started. Once configured, multiple CDNs can provide a significant improvement to the video streaming experience for end-users.

How to ensure your video streams are high quality and reliable

In order to ensure that your video streams are high quality and reliable, it’s important to employ a number of strategies, including:

• Start with load testing – Check the performance of your streaming website & apps, and identify potential weak points in architecture.  
• Test video initial quality levels – Ensure that they are up-to-code for both latencies (incoming) as well CDN performances(outgoing).
• Monitor network congestion issues closely – This could be what causes slow scrolling or buffering times when users can’t get enough bandwidth during peak hours even though you have plenty available at home!
• Using video encoding techniques – It minimizes buffering and delivers the best possible video quality.

Regularly monitor your video streams for quality issues and address them promptly.

Continuous monitoring of streaming quality

Content providers need to be vigilant in monitoring their video streams for quality issues. By identifying and addressing problems promptly, providers can ensure that viewers are getting the best possible experience.

One way to monitor streaming quality is to use a tool like GoSquared or Google Analytics. These tools allow content providers to see how much bandwidth their videos are using, as well as identify where viewers are dropping off. Additionally, content providers can use these tools to track which videos are being watched the most and make changes accordingly. Another way to monitor streaming quality is to use a tool like New Relic or AppDynamics. These tools provide detailed information about your server infrastructure, including response times and error rates. By monitoring your servers, you can identify and address potential problems before they impact end-users.

Conclusion

Delivering better video streams to end-users is an important goal for all content providers. By employing strategies like adaptive bitrate transcoding and configuring multiple CDNs, content providers can ensure that their videos are delivered quickly and reliably. Additionally, regular monitoring of streaming quality can help identify and address problems before they impact viewers. By taking these steps, content providers can ensure that their videos are always high quality and reliable.

User experience is crucial for any broadcaster as viewers don’t like to deal with a poor video stream. And it’s a fact that you will lose out on viewerships with users abandoning poor quality content streams within 30 seconds. All it takes is one bad video stream for negative impact on subscriber growth.

Viewers stream video/audio content on devices connected to home or mobile internet connections which keep fluctuating. These devices also happen to have varying playback ability and processing power. Thus, the streaming experience of viewers gets affected.

This is why as a OTT platform owner or broadcaster, you need to consider adaptive bitrate streaming workflow to ensure optimum, uninterrupted streaming delivered to your viewers.

In this guide, we will take you through adaptive bitrate streaming and how important it is for video streaming.

What is Adaptive Bitrate Streaming?

Adaptive bitrate streaming, often abbreviated as ABR, denotes the capability of a video player to adjust the video quality dynamically as per the available network conditions, bandwidth, and viewer’s device performance. Overall, adaptive bitrate streaming enables seamless switching of content quality that is not supported by progressive video playback.

How does adaptive bitrate streaming resolved issues that otherwise are created in progressive streaming?

Before understanding this, first let’s understand what progressive streaming actually is.

Progressive Streaming

In case of progressive streaming, a video file is streamed mostly in .mp4 format even when other video formats can be used. This file can be compressed and stretched as per  screen size of different devices.

As the size of the file remains unchanged, the video quality gets affected during content playback on a device screen that has lower or higher resolution. To make it simpler, a video of 720 x 480px will pixelate when streamed on a screen of 1280 x 740px resolution. 

Secondly, the issue with progressive streaming is buffering, i.e. video/audio playback pausing while streaming. This usually happens when the viewer has unstable internet connection. The downloading speed of the video stream is not fast enough, causing the video to pause unless more data is fetched to continue further streaming. 

This leads to a bad streaming experience subsequently leading to churn.

Now let’s discuss the role of adaptive bitrate streaming in delivering uninterrupted streaming experience.

Role of adaptive bitrate streaming

The key role of ABR is enhancing streaming experience. Streaming service owners can offer their viewers the highest video and audio quality without letting buffering and other interruptions affect the stream quality.

Adaptive bitrate streaming  also offers faster video playback. As ABR streams start with lower bitrate till the algorithm selected estimates the buffering occupancy or bandwidth capacity, the video or audio is able to playback instantly. This denotes that streaming service owners need not worry about losing out audiences due to slower content loading times.

Adaptive bitrate streaming also happens to boost the viewing experience on mobile devices like tablets and smartphones. In the recent past, low device processing power and limitations of data plans made video streaming quite a challenge for video streaming service providers. Adaptive bitrate streaming ensures viewers using mobile devices to watch content without experiencing buffering issues despite such potential limitations.

As ABR  utilizes HTTP for content delivery, it is compatible to work with most CDNs and web servers. This means that it is more cost effective than keeping persistent connections or deploying specialized servers. Thuis, using adaptive bitrate streaming can be a cheaper way to deliver audio and video content while providing an optimum quality streaming experience.

Moreover, when a viewer has a poor video streaming experience on your OTT platform, the probability of them abandoning your service and viewing your brand negatively is high. This poses a long term impact that affects your opportunity for promotions and monetizations, certainly a thing that you don’t want for your streaming service. 

Wrapping up!

All that matters to viewers is uninterrupted, high quality video streaming with a unique content collection. And the essential factor for broadcasters to deliver uninterrupted streaming experience cannot be possible without adaptive bitrate streaming.

With a complete OTT platform, MultiTV provides a completely customizable online video player packed with robust features including adaptive bitrate streaming capability that delivers unparalleled video streaming experience for viewers across the globe.

Sign-up to take a 14-Day Free Trial to explore our platform!

The live streaming market is expanding at a breakneck pace. Some people, however, are still unsure if incorporating professional video streaming into their business is worthwhile.

We’ve compiled a list of the top streaming statistics to demonstrate the industry’s growth and current position. These figures shall be able to present a better picture of what live streaming could do for your business.

There is a great deal of fresh material to provide, as well as a lot of ground to cover. So, let’s jump straight to the stats.

OTT Market Growth

• In 2020, the global OTT market was estimated to be worth $121.11 billion.
• From 2020 to 2027, the global OTT market is expected to reach $1,039.03 billion, increasing at a CAGR of 29.4%.
• By 2025, user penetration is predicted to reach 34.8%, up from 30.3% in 2021.
• In 2025, 19 nations will surpass $1 billion in OTT revenue, up from 13 countries in 2019.
• OTT Video Advertising is the largest segment, with a market volume of US$89,459 million in 2021.
• OTT traffic increased by 198% globally in April alone.
• Between 2019 and 2025, revenue in the United States will double, from $33 billion to $68 billion. China will expand more slowly this year and next (especially in AVOD), before resuming a quicker growth path.

OTT Services Outlook

• Netflix is the world’s largest OTT video streaming service, with more than 200 million paying subscribers globally.
• In the United States, there are over 300 OTT providers, with popular video-on-demand platforms like Netflix, Hulu, Amazon Prime, and Disney Plus.
• In 2021, Netflix will spend more than $19 billion on video content.
• Every month, more than 2 billion logged-in users visit YouTube. Every day, over 30 million people watch over a billion hours of video content on the network.
• Disney+ has topped 100 million subscribers globally in less than a year and a half. It now has more subscribers than Hulu (38.8 million subscribers), Peacock (22 million), and CBS All Access (17.9 million) all together.
• SVOD accounted for more than $61 billion in 2020 and more than $98 billion in 2025, representing around 58% of entire OTT revenues.
• In 2020, AVOD generated more than $26 billion, but by 2025, it is expected to be more than double, amounting to more than $53 billion.
• YouTube receives an astonishing 1 billion views per day.
• Over 70% of YouTube’s overall watchtime is on mobile devices.
• Top 3 distribution channels for video content are Website (85%), social media (84%), and YouTube (67%).

Streaming Devices

• From 2020 to 2027, the global over-the-top devices and services market is predicted to develop at a compound annual growth rate (CAGR) of 18.6%.
• 66% of connected flat-panel TVs will be 4K by 2023.
• The number of devices connected to IP networks is expected to increase three times of the global population by 2023.
• According to a Cisco analysis, video and other applications continue to be in high demand in homes, however, there will be huge bandwidth demands with future application requirements, even beyond the prediction period of 2023.

The Streaming Devices Market is anticipated to be worth over USD 5 billion, with 60 million devices shipped in 2016, and is expected to expand at a CAGR of over 22% from 2017 to 2024.

Live Streaming

• As per Cisco, live video will have grown 15-fold and will account for 17% of all internet traffic  by 2022.
• According to a recent analysis by Conviva, live video generates 27% more minutes of watch time per viewing, around 6 minutes more than an average of 41 minutes against video on demand.
• The market for live video streaming is anticipated to reach $247 billion by 2027.
• According to State of Digital Publishing, user-generated content accounts for 51% of live video material streamed on smartphones.

In the last two years, 60% of the top 100 most popular YouTube live streams have occurred.

Consumer Behavior

• As per Google reports, YouTube reaches more 18- to 49-year-olds weekly than all cable TV networks combined. In the United States, watch time for shopping-related content on YouTube has increased by more than 5X in the last two years.
• According to the 14th edition of Deloitte’s Digital Media Trends Study, US users have accounts with an average of four streaming video services.
• Watching video content accounts for 33% of people’s internet time.
• According to Forbes, 27% of viewers aged 45 and older use an SVOD service on a daily basis.
• Three or more streaming services are used by 49% of customers.
• The average person spends approximately 2 hours and 20 minutes per day watching video content on the internet.
• In 2019, satellite and television companies lost 6 million customers, significantly reducing traditional TV viewing time.
• As per the British Association for Screen Entertainment (BASE) , consumer spending on digital movie purchases increased by more than 87% during the COVID-19 pandemic shutdown period through June 30 reaching  GBP 113 million (USD 148 million).
• According to Zuora’s Subscription Economy Index Report, trends of the COVID-19 influence on subscriber acquisition rates from March 1-31, 2020, in contrast to the preceding 12 months, revealed that the global subscription growth rate for OTT Video Streaming firms increased 7x in March 2020.
• Cisco reports suggest that online videos will account for more than 82% of all consumer internet traffic by 2022, a 15-fold increase from 2017.
• Nielsen Total Audience Reports state that 84% of customers consider cost while choosing a streaming service as an extreme or very significant factor.
• 80% of customers would rather watch a live video than read a blog.
• As per PwC, only 12% of consumers can easily find content on streaming services.
• According to a Nielson survey, roughly 40% of internet and mobile video viewers are between the ages of 13 and 34.
• Video content is preferred by 72% of consumers when learning about new products.
• The first 30 seconds are watched by 33% of viewers, followed by 45% who watch for less than a minute.
• A video is twice as likely to be shared as any other type of material.
• Cisco research suggests that video content will account for 82% of Internet traffic by 2022.

Smartphone video consumption is expanding at a rate of 100% year over year.

Rise of Video Marketing

• YouTube is the most extensively used video platform with being the preference of 85% of marketers.
• As part of their social media marketing plan, 73% of marketers produce at least 2 videos per month.
• On Facebook, video postings get 73% higher engagement than photo posts.
• According to Nicola Mendelsohn, President of Facebook’s operations in Europe, the Middle East, and Africa, Facebook will be 100% video content based platform by 2021,.
• A report by Wyzowl suggests that 85% of consumers want to watch more videos from companies.
• Companies that use video features have a 49% higher revenue growth rate than those who don’t.
• Video is now used by more than 81% of enterprises, up from 63% in 2019.
• If a website’s URL contains a video, the chances of it ranking on Google’s main page increase by 53 times.
• According to a Wyzowl survey, 89% of video marketers believe video provides a decent ROI, and 83% believe video helps in lead generation. Video has increased traffic to 87% of video marketers’ websites, and has increased sales for 80% of video marketers.
• YouTube counts a view after a viewer has watched at least 30 seconds of a video, however, a view on Facebook is recorded after only 3 seconds.
• According to Wyzowl, nearly 9 out of 10 video marketers want to use YouTube as part of their content strategy in the coming year. With 76%, Facebook isn’t far behind.
• Emails with video links have a higher click rate of up to 65%.
• Short videos were selected by two-thirds of buyers as their preferred means of learning about a new product.

eSports and Professional Gaming

• The worldwide eSports market was worth slightly over 1.08 billion dollars in 2021.
• The global eSports market revenue is predicted to reach over 1.62 billion US dollars in 2024, indicating that the business is expected to grow fast in coming years.
• During the projection period 2021-2026, the APAC is predicted to have the largest eSports market share.
• The cloud gaming market is expected to grow at a CAGR of 41.9% from USD 92 million in 2019 to USD 1091.6 million by 2026.
• According to Influencer Marketing Hub, 55% of Twitch (a major gaming network) users are between the ages of 18 and 34.

5G Technology Impact

• According to a new analysis commissioned by Intel and conducted by Ovum, 5G will revolutionize the media and entertainment industry by generating $1.3 trillion in revenue by 2028.
• Video will account for 90% of 5G data while AR and VR will reach a tipping point.
• As forecasted by Ovum, demand for video data alone is predicted to increase from 11.7GB per 5G user in 2019 to 84.4GB by 2028.
• Mobile video revenues will expand at an 85% CAGR between 2021 and 2028, giving B2B and B2C network providers a major boost.
• As the global market for mobile display advertising is expected to reach $178 billion by 2028 ($66.6 billion in the United States), the digital advertising market will be positively impacted.
• AR games will be leading with more than 90% of AR revenues by 2028 ($35.7 billion globally), as 5G is set to unfold futuristic innovation to the gaming business.
• Companies that adapt to new business models brought on by 5G will prosper, as greater network capabilities will boost yearly media revenues to $420 billion by 2028 ($124 billion in the United States).

Music Streaming & Podcasts

• According to the International Federation of the Phonographic Industry, the global recorded music market expanded by 7.4% in 2020, marking the 6th consecutive year of growth (IFPI).
• The global podcasting market was worth USD 9.28 billion in 2019 and is predicted to increase at a 27.5 percent compound annual growth rate (CAGR) from 2020 to 2027.
• IFPI’s Global Music Report suggests the total revenues for 2020 to be US$21.6 billion.
• Revenues from paid subscription streaming climbed by 18.5%. By the end of 2020, 443 million people had paid subscription accounts.
• Total streaming revenue (including paid Subscription and Advertising-supported) increased by 19.9% to $13.4 billion, accounting for 62.1% of global recorded music revenues.
• There are almost 1,950,000 active podcasts, with over 47 million episodes as of March 2021.
• Latin America remained the fastest-growing region in the world (15.9%), with music streaming revenues increasing by 30.2% to account for 84.1% of the region’s total revenues.
• Revenues increased by 3.5% in Europe, the world’s second-largest recorded music area, as strong music streaming growth of 20.7% offset drops in all other consumption formats.
• Spotify, Apple, and Deezer among others currently account for 62.1% of global music income.

And that’s a wrap!

These live streaming statistics offer a picture of a thriving industry. Businesses that want to interact in a more impactful way with their customers are wise to prefer live streaming and on-demand video content in sales, marketing, training, and other areas. 

We hope that these figures have provided you with a clear picture of the OTT and streaming sectors’ tremendous expansion. 

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