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8 STEPS TO STARTING IN OTT BUSINESS LANDSCAPE

8 STEPS TO STARTING IN OTT BUSINESS LANDSCAPE

We may all agree that every OTT technology gets usually designed with Transcoding, hosting, and encryption as three pillars for building an efficient OTT workflow. There may be several big names in the field already: Amazon, Apple, Netflix, HBO. But who can deny room for innovation and exploration? By following …

Data Protection And Security: An Important Layer For Video Tech

Data Protection And Security: An Important Layer For Video Tech

Virtual Events & Security The usage of video applications to interact with people and conduct business has increased significantly after Covid-19 struck. This is majorly due to the companies shifting towards the remote-work environment and relying on virtual platforms to connect with their employees and customers. But the rise of …

The Subtle Art of Not Giving a Poor Virtual Event Experience

The Subtle Art of Not Giving a Poor Virtual Event Experience

It comes as no surprise that virtual events are the future. But how do you navigate through challenges to actually conduct a successful one? A virtual event has multiple elements to it and you have to get most of them right to ensure your attendees have a good experience. In …

How Virtual Events Are Re-shaping The Events Industry

How Virtual Events Are Re-shaping The Events Industry

In-person events can be a great way to engage with the people you care about but gone are the days when we relied mostly on physical events. With multiple events getting cancelled or postponed, the pandemic forced the event industry to go virtual and it looks like things are never …

[Tip Of The Week]: Measuring Virtual Event ROI

[Tip Of The Week]: Measuring Virtual Event ROI

Virtual events help you scale, customize and promote your event in multiple ways. But how do you know if you are going in the right direction? This is where virtual event analytics comes into play which helps you measure your ROI on each effort you undertake. Let us look at …

Virtual Takeaways from 2020 to win in 2021?

Virtual Takeaways from 2020 to win in 2021?

2020 was a year like none other. With uncertainty looming, businesses had to figure out ways to survive and drive digital transformation in their organizations. With everyone concerned about their health, work from home became the norm and the way businesses were operated changed drastically. It was a tough year …

[Tip of the week]: Marketing your Virtual Event

[Tip of the week]: Marketing your Virtual Event

With virtual events becoming the norm, how do you market your virtual event to get the best results? With multiple social media platforms to make yourself visible, it is easier than ever to create buzz around your event. Keeping a solid virtual event marketing plan ready is crucial for your …

[Tip of the Week]: Gamify your virtual event

[Tip of the Week]: Gamify your virtual event

In the event industry, gamification of events has been increasingly gaining prominence as event organizers try to engage their virtual event attendees. It is a fun way to make the experience a memorable one for all parties involved. Here are some benefits: High Engagement The anticipation of attractive rewards will …

[Tip of the Week]: White-Label your virtual event

[Tip of the Week]: White-Label your virtual event

With virtual events taking the center-stage, how do you ensure that your customers remember your brand and keep coming back to your product? Developing a virtual event platform for your business from scratch is not a great option. A white label solution allows you to re-brand the virtual event platform …

5 industries that will unleash the power of video in 2021

5 industries that will unleash the power of video in 2021

2020 was a year that saw a lot of industries pivoting to the virtual model to ensure that the operations continued uninterrupted. Video technology is playing an increasingly important role in every sphere of our lives. In this blog post, we will look at 5 key industries that have the …

Top 6 Predictions for video industry in 2021

Top 6 Predictions for video industry in 2021

2020 was a game-changing year. With everything brought to a sudden halt due to lockdowns in various countries, businesses had no other option but to pivot to a radically different way of doing things to ensure business continuity. Here, I talk about some predictions for the changes to be seen …

5 virtual event ideas to host a holiday party

5 virtual event ideas to host a holiday party

It has been a tough year for all of us. With Christmas and New Year around the corner, this should not hold us back from enjoying a holiday party in the comfort of our homes. With the year coming to an end, give your team a much-deserved holiday party they …