Introduction: The Media Management Conundrum
In an increasingly digitalised world, the challenge of effectively managing an array of media assets is ever-present. Whether you’re a content creator, marketer, or media house, the role of a Media Management Tool cannot be understated. This article delves into five best practices that can significantly streamline your media management workflow.
The Pervasive Influence of Media Management Systems
Media Management Systems are instrumental in simplifying complex media ecosystems. These ecosystems often comprise various media types like images, video, and audio.
Fact 1: According to Canto, 59% of businesses use a digital asset management system, indicating the widespread adoption of media management tools.
Organise Assets with Metadata
- Metadata for Categorisation: Use metadata tags to categorise your media files. It enables easy retrieval of assets.
- Automation: Automate the metadata tagging process to save time and reduce manual errors.
Prioritise Content Syndication
- Utilising Content Syndication Platforms: Syndicate your content across different platforms to expand your reach.
- SEO Boost: Syndication can also improve search engine rankings, making your content more visible.
Maintain Version Control
- Importance: Keeping track of multiple versions of a single asset can be challenging.
- Solution: A robust Video Media Management System will allow you to manage different versions of the same asset easily.
Fact 2: 85% of marketers use video as a marketing tool, and effective media management can significantly enhance its impact (HubSpot).
Leverage Adaptive Streaming and MultiBitrate HD Encoding
- Adaptive Streaming: This ensures that your videos are played back without buffering, regardless of the viewer’s internet speed.
- MultiBitrate HD Encoding: This enables the streaming of high-definition videos without compromising on speed.
Employ a Media Distribution Platform
- Broad Reach: Distribute your content across various platforms, from OTT Streaming Video Platforms to Linear Channels.
- Monetisation: Effective distribution also opens up avenues for monetisation through paywalls or advertisements.
Elevate Your Media Strategy with Creator
MultiTV Solution’s Creator platform is unparalleled in the sphere of comprehensive media management. From managing and delivering media content efficiently with Video Library Analytics to monetisation capabilities such as Paywalls and Ad Insertion, Creator is your one-stop solution for all media management needs.
Click here to discover more about how Creator can optimise your media management strategy.
