Synopsis
As the demand for free, on-demand video content continues to rise, AVOD platforms (Advertising-Based Video On Demand) are becoming the preferred monetisation model for content creators and digital publishers. Unlike subscription-based services, AVOD enables content owners to earn revenue through ads, making high-quality video content more accessible to viewers. With the support of a comprehensive video advertising platform and content monetisation platform, businesses can deliver ad-supported videos across devices, track audience behaviour, and optimise ad placements. In this blog, we explore how AVOD works, its advantages, use cases, and how MultiTV empowers creators and brands with scalable AVOD solutions.
Introduction – Rise of Ad-Supported Streaming
The growing cost of multiple subscriptions is pushing consumers toward ad-supported content. Enter AVOD platforms—where users watch content for free, while advertisers pay to be featured. With global audiences seeking free access and brands aiming for measurable ROI, AVOD is fast becoming the backbone of video streaming services.
What is an AVOD Platform?
In AVOD platform allows users to stream content for free while the platform earns through advertising revenue. Ads can be pre-roll, mid-roll, or post-roll, and may include banners or interactive formats. AVOD platforms rely heavily on a robust video advertising platform to manage inventory, bidding, and performance tracking.
How AVOD Works in Video Streaming
Using a content monetisation platform, an AVOD model integrates with ad servers and demand-side platforms (DSPs) to deliver targeted video ads in real-time. As users engage with content, the platform dynamically places ads, collects data on impressions, CTRs, and engagement, and provides analytics for campaign optimisation.
Advantages of AVOD Over Other Models
AVOD platforms lower the entry barrier for users, expanding audience reach. They offer high revenue potential through programmatic ads and personalised targeting. Unlike SVOD, there’s no churn due to pricing, and unlike TVOD, no transactional friction. AVOD blends scale, data, and monetisation efficiently.
Use Cases – Where AVOD Thrives
AVOD is ideal for large-scale video libraries, news portals, entertainment platforms, online learning portals, and sports streaming services. Its accessibility makes it suitable for regional content platforms, indie creators, and even spiritual channels looking to grow audience reach without charging viewers.
Integrating AVOD with OTT Platforms
Modern OTT solution platforms support hybrid models—allowing both AVOD and SVOD. MultiTV’s video streaming software seamlessly integrates ad tech with content delivery. This enables ad-insertion across devices, automated bidding, and detailed ad performance dashboards—all crucial for AVOD success.
MultiTV’s AVOD Solution for Scalable Monetisation
MultiTV offers a flexible AVOD solution that supports real-time ad-insertion, demand partner integration, and detailed analytics. The platform is designed to enhance viewer retention while ensuring high-fill rates and CPMs for content owners. With adaptive streaming, secure delivery, and easy integration, MultiTV’s solution empowers creators to scale revenue while offering free access to users.
FAQs
What is the difference between AVOD, SVOD, and TVOD?
AVOD is free for users and earns via ads; SVOD charges users a recurring subscription fee; TVOD allows users to pay per view or download. AVOD is ideal for platforms focusing on reach and advertiser revenue, while SVOD and TVOD suit premium, exclusive content models.
How can content creators benefit from AVOD?
Creators using AVOD platforms can monetise large audiences without subscription fees. By integrating ads, they gain recurring revenue, build brand partnerships, and track performance metrics to refine their content strategies—all while offering free access to their users.
Is AVOD suitable for educational or niche platforms?
Yes. AVOD solutions can work for education, regional content, religious or wellness content, where charging users might limit reach. Ads enable monetisation while keeping content accessible, especially in price-sensitive or mass-market segments.
What features does MultiTV offer in its AVOD solution?
MultiTV’s AVOD platform includes real-time ad-insertion, ad inventory control, DSP integration, programmatic bidding, analytics, and multi-device support. It helps maximise monetisation while delivering a non-intrusive, engaging viewer experience.
Can AVOD be integrated with other monetisation models?
Absolutely. MultiTV enables hybrid models where AVOD can coexist with SVOD or TVOD, allowing content providers to segment audiences, test strategies, and maximise revenue. This flexibility ensures adaptability to market trends and audience preferences.
