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[Tip of the week]: Marketing your Virtual Event

With virtual events becoming the norm, how do you market your virtual event to get the best results? With multiple social media platforms to make yourself visible, it is easier than ever to create buzz around your event. Keeping a solid virtual event marketing plan ready is crucial for your event success. Here are some ways in which you can leverage virtual event marketing to generate leads and create awareness.

1. Focus on the content

Figure out what your audience wants to see and have a strong purpose associated with the event. All your communications should be coherent with your purpose. Also, get pictures from all participants early on so that you can use them in their promotional visuals. Send emails and messages regularly to your attendees to keep them interested in the event. Also, ensure that you mention all the fun activities so that everyone has a clear picture of the event’s happenings.

2. Bring in partnerships

Partnering with a sponsor can be a great way to promote your event. It helps gain credibility for your event and gives you access to a larger audience. The partners can also bring in influential speakers for the event. Everybody looks for value, so ensure the discussion is around relevant topics that people care about. You can also enter into a lead sharing agreement and in this way, all parties involved can benefit from the virtual event.

3. Encourage employees and speakers

Have employees and speakers share their experiences and expectations from the event. Keeping them up to date and providing them with the content to share will encourage them to promote the event better. The speakers can often have huge followings and you do not want to miss the opportunity to make yourself visible to them.

4. Customize to show you care

While a company executive might want to attend your event for one reason, a college student might want to attend it for some other. So while you shoot emails to your mailing list, curate the body of the mails to cater to the target audience’s needs.

5. Create an attractive event page

First impressions last, so it becomes all the more important to ensure all the relevant videos, texts, pictures of speakers, and other creative graphics are placed on your page. The below essential details should be on your page:

  • Speaker bios
  • Agenda of the event
  • Payment Option
  • Sign-Up Information

6. Promote before, during, and after the event

Your strategy to promote your event before, during, and after the event are equally important. Creating social buzz leading to the event will help you see increased participation. During the event, share key points and attendee experiences to provide everyone a glimpse into the virtual event. Do remember to include relevant hashtags in all your posts to make them visible in the right spaces. Your job doesn’t end once the event has come to an end. Only genuine feedback will help you improve, so send surveys or conduct polls to gauge attendee sentiments. Provide recordings to those who registered for the event but could not attend. You can even use throwback posts for the event highlighting special moments.
These are some ways in which you can take your Virtual Event Marketing to the next level. To know how you can create a better brand experience for your attendees using white-labelling, check out our blog post here.

Marketing Intern

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