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[Tip of the week]: Marketing your Virtual Event

Virtual event streaming has emerged as the newest alternative to physical events. With many businesses opting for the former, creating a buzz and achieving visibility can be significantly challenging. In such a case how can one market a virtual event to get the best results? The gamut of marketing a video event is extremely wide. Hence, having a solid marketing plan is crucial to ensure event success. Share below are some way in which you can leverage marketing to generate leads and create awareness for your virtual event:

1. Focus on the content

It is necessary to associate a strong purpose with the event. Subsequently, you will have to figure out the type of content your audience wishes to see. All communication for the event must be coherent with its purpose. You can ask participants from previous events to share pictures and use them for promotional activities. Also, communicate with your attendees regularly through mails and messages to keep them interested in the virtual event streaming. Mention the value-adds such as key takeaways, fun activities, and so on.

2. Collaborate With Sponsors

Collaborating with sponsors can be a great way to promote your virtual event. Sponsors can contribute by inviting influential speakers to the event. Hence, your event can gain credibility translating into an increase in the number of attendees. You can enter into a lead sharing agreement with sponsors for your virtual event streaming.

3. Encourage Employees And Speakers

Encourage employees and speakers to share their experiences and expectations from the event to plan an efficacious promotional strategy. Equip them with all virtual event streaming related updates so that they can promote the event better. Request your speakers to promote your event amongst their huge followings to increase your visibility.

4. Personalize Event Communication

A company executive and a college student both may want to attend your virtual event, however, for totally different reasons. So while you send emails to your mailing list, personalize mail bodies cater to the needs of the target audience.

5. Create An Impactful Landing Page

Landing pages for events can be first impressions which can last on your target audience. Hence, ensure that all relevant information, visuals, text, speaker profile, key takeaways, are shared on the event landing page. Shared below is a breakdown of all the relevant details you should include on the virtual event streaming page:

  • Event Purpose
  • Event Agenda
  • Speaker Profiles
  • Event Details 
  • Payment Options
  • CTA/Sign Up Information

6. Promote Before, During, & After The Event

It is imperative to promote the virtual event before, during, and after it takes place. Creating social buzz around the event will increase event visibility. As a result, you will see increased participation. During the event, sharing key moments and attendee experiences will help in audience engagement. Make intensive use of hashtags to make your event visible in the right spaces. 

Once the event ends, you can conduct surveys for feedback which can help you improve your future events. You can use the feedback from the polls to gauge attendee sentiments.  Provide recordings to those who registered for the event but could not attend. You can even use throwback posts  highlighting special moments from the virtual event streaming.

These are some ways in which you can take your Virtual Event Marketing to the next level. To know how you can create a better brand experience for your attendees using white-labelling, check out our blog post here.

Marketing Intern

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