It comes as no surprise that virtual events are the future. But how do you navigate through challenges to actually conduct a successful one? A virtual event has multiple elements to it and you have to get most of them right to ensure your attendees have a good experience. In this post, we share some tips on how you can avoid major mistakes while planning your next virtual event:
Do not give a random website domain
The primary step towards building a brand for your virtual event is to set up an event website. Avoid random domain names and every part of the website be it the content or the domain name should reflect what your virtual event stands for. It will help your website visitors to know that they are at the right place.
Do not have a poor UI
You should definitely work on the visual elements to make the website intuitive and appealing to visitors. Having a poor UI can put off visitors, making it difficult for them to navigate through your virtual event platform. Put yourself in the shoes of your target audience and try to map out the customer journey to identify the pain points they may face while joining your event or registering for the event. The easier you make it for your visitors to be on your platform, the better an outcome you can expect for your virtual event.
Do not keep the attendees disengaged
Virtual events have been able to replicate most of the aspects of an in-person event. But one area where still a lot of untapped opportunities lie is event engagement. The attention spans of the attendees are at an all-time low and event professionals need to go that extra mile to keep the audience engaged. Breakout sessions, live polls, games, and Q&A sessions are some ways the attendees can play a proactive role in the virtual event. Read more on how to gamify your event.
Do not miss out on Analytics
You can try all the innovation you want to, but if you miss out on tracking your progress, then you miss an opportunity to check if you are on the right path. Tracking the number of registrations, the engagement in terms of watch time, and revenue metrics are important measures that help you optimize your virtual event strategy. An intuitive dashboard that displays all important metrics can help organizers continuously improve the way they conduct their virtual events. Learn all about virtual event analytics here.