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5 don’ts of hosting a virtual event

Physical events have become things of the past. With virtual event platforms playing a crucial role in bridging the gap between people spread across geographies, it is crucial to avoid mistakes that may lead to a sub-optimal experience for the attendees. In this post, we will look into 5 things that if taken care of, would ensure that you can conduct a successful virtual event.

1. Not Focusing on the Content

The platforms have changed and the way people interact has changed too. But one thing whose importance has remained the same is content and the context around it. Getting your story across to the audience by customizing your content will ensure that they build a connection with you and have a satisfying experience.

2. Ignoring Engagement

Virtual events are not just about getting your story across to the audience, but it is also an opportunity for the attendees to engage with each other and share ideas. Private chat rooms and small group discussions are some effective ways to ensure your audience is engaged throughout the event. There can be Q&A sessions and live polls as a part of the event to stir up further discussions.

3. Losing out on Metrics

Metrics help in measuring the event outcomes objectively. They also give you insights into the improvement areas for an event, be it in terms of engagement or attendance. Set realistic targets and effectively tap into the data available to generate leads. Dashboards can be used to visualize data, enabling your organization to make better decisions. Reach out to attendees post an event to collect more information in the form of surveys.

4. Don’t miss out on marketing your event

Before the event starts and after the event, it is important to use the event as a part of your marketing strategy to reach out to more people and increase awareness of your corporate brand. Post snippets of the event on all your social media platforms to provide a glimpse into the action and generate interest among your followers.

5. Don’t use the wrong technology

Based on the target audience your technology strategy should be changed accordingly. Young employees might prefer a simple and light-weight offering easily accessible on mobile phones with short log-in processes as compared to senior employees who would expect richer content to be delivered on more sophisticated platforms.

Marketing Intern

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