- \n
- In 2020, the global OTT market was estimated to be worth $121.11 billion.<\/li>\n\n\n\n
- From 2020 to 2027, the global OTT market is expected to reach $1,039.03 billion, increasing at a CAGR of 29.4%<\/a>.<\/li>\n\n\n\n
- By 2025, user penetration is predicted to reach 34.8%, up from 30.3% in 2021.<\/li>\n\n\n\n
- In 2025, 19 nations will surpass $1 billion <\/a>in OTT revenue, up from 13 countries in 2019.<\/li>\n\n\n\n
- OTT Video Advertising is the largest segment, with a market volume of US$89,459 million in 2021.<\/li>\n\n\n\n
- OTT traffic increased by 198% <\/a>globally in April alone.<\/li>\n\n\n\n
- Between 2019 and 2025, revenue in the United States will double, from $33 billion to $68 billion<\/a>. China will expand more slowly this year and next (especially in AVOD), before resuming a quicker growth path.<\/li>\n<\/ul>\n\n\n\n
OTT Services Outlook<\/h3>\n\n\n\n
- \n
- Netflix is the world\u2019s largest OTT video streaming service, with more than 200 million paying subscribers globally<\/a>.<\/li>\n\n\n\n
- In the United States, there are over 300 OTT <\/a>providers, with popular video-on-demand platforms like Netflix, Hulu, Amazon Prime, and Disney Plus.<\/li>\n\n\n\n
- In 2021, Netflix will spend more than $19 billion <\/a>on video content.<\/li>\n\n\n\n
- Every month, more than 2 billion<\/a> logged-in users visit YouTube. Every day, over 30 million people watch over a billion hours of video content on the network.<\/li>\n\n\n\n
- Disney+ has topped 100 million subscribers<\/a> globally in less than a year and a half. It now has more subscribers than Hulu (38.8 million subscribers)<\/a>, Peacock (22 million), and CBS All Access (17.9 million<\/a>) all together.<\/li>\n\n\n\n
- SVOD accounted for more than $61 billion in 2020 and more than $98 billion in 2025, representing around 58%<\/a> of entire OTT revenues.<\/li>\n\n\n\n
- In 2020, AVOD generated more than $26 billion<\/a>, but by 2025, it is expected to be more than double, amounting to more than $53 billion.<\/li>\n\n\n\n
- YouTube receives an astonishing 1 billion<\/a> views per day.<\/li>\n\n\n\n
- Over 70%<\/a> of YouTube\u2019s overall watchtime is on mobile devices.<\/li>\n\n\n\n
- Top 3 distribution channels<\/a> for video content are Website (85%), social media (84%), and YouTube (67%).<\/li>\n<\/ul>\n\n\n\n
Streaming Devices<\/h3>\n\n\n\n
- \n
- From 2020 to 2027, the global over-the-top devices and services market is predicted to develop at a compound annual growth rate (CAGR) of 18.6%<\/a>.
![\"\"]()
<\/li>\n\n\n\n- 66%<\/a> of connected flat-panel TVs will be 4K by 2023.<\/li>\n\n\n\n
- The number of devices connected to IP networks is expected to increase three times<\/a> of the global population by 2023.<\/li>\n\n\n\n
- According to a Cisco analysis<\/a>, video and other applications continue to be in high demand in homes, however, there will be huge bandwidth demands with future application requirements, even beyond the prediction period of 2023.<\/li>\n<\/ul>\n\n\n\n
The Streaming Devices Market is anticipated to be worth over USD 5 billion<\/a>, with 60 million devices shipped in 2016, and is expected to expand at a CAGR of over 22% from 2017 to 2024.<\/p>\n\n\n\n
Live Streaming<\/h3>\n\n\n\n
- \n
- As per Cisco<\/a>, live video will have grown 15-fold and will account for 17% of all internet traffic by 2022.
![\"\"]()
<\/li>\n\n\n\n- According to a recent analysis by Conviva<\/a>, live video generates 27% more minutes of watch time per viewing, around 6 minutes more than an average of 41 minutes against video on demand.<\/li>\n\n\n\n
- The market for live video streaming is anticipated to reach $247 billion<\/a> by 2027.<\/li>\n\n\n\n
- According to State of Digital Publishing<\/a>, user-generated content<\/a> accounts for 51% of live video material streamed on smartphones.<\/li>\n<\/ul>\n\n\n\n
In the last two years, 60% of the top 100 most popular YouTube live streams<\/a> have occurred.<\/p>\n\n\n\n
Consumer Behavior<\/h3>\n\n\n\n
- \n
- As per Google reports<\/a>, YouTube reaches more 18- to 49-year-olds weekly than all cable TV networks combined. In the United States, watch time for shopping-related content on YouTube has increased <\/a>by more than 5X in the last two years.<\/li>\n\n\n\n
- According to the 14th edition of Deloitte\u2019s Digital Media Trends Study<\/a>, US users have accounts with an average of four streaming video services.<\/li>\n\n\n\n
- Watching video content accounts for 33%<\/a> of people\u2019s internet time.<\/li>\n\n\n\n
- According to Forbes<\/a>, 27% of viewers aged 45 and older use an SVOD service on a daily basis.<\/li>\n\n\n\n
- Three or more streaming services are used by 49%<\/a> of customers.<\/li>\n\n\n\n
- The average person spends approximately 2 hours and 20 minutes<\/a> per day watching video content on the internet.<\/li>\n\n\n\n
- In 2019, satellite and television companies lost 6 million customers<\/a>, significantly reducing traditional TV viewing time.<\/li>\n\n\n\n
- As per the British Association for Screen Entertainment (BASE) , consumer spending on digital movie purchases increased by more than 87%<\/a> during the COVID-19 pandemic shutdown period through June 30 reaching GBP 113 million (USD 148 million).<\/li>\n\n\n\n
- According to Zuora\u2019s Subscription Economy Index Report, trends of the COVID-19 influence on subscriber acquisition rates from March 1-31, 2020, in contrast to the preceding 12 months, revealed that the global subscription growth rate for OTT Video Streaming firms increased 7x<\/a> in March 2020.<\/li>\n\n\n\n
- Cisco reports suggest that online videos will account for more than 82% of all consumer internet traffic by 2022, a 15-fold increase from 2017.<\/li>\n\n\n\n
- Nielsen Total Audience Reports<\/a> state that 84% of customers consider cost while choosing a streaming service as an extreme or very significant factor.<\/li>\n\n\n\n
- 80%<\/a> of customers would rather watch a live video than read a blog.<\/li>\n\n\n\n
- As per PwC, only 12%<\/a> of consumers can easily find content on streaming services.<\/li>\n\n\n\n
- According to a Nielson survey<\/a>, roughly 40% of internet and mobile video viewers are between the ages of 13 and 34.<\/li>\n\n\n\n
- Video content is preferred by 72% of consumers when learning about new products.<\/li>\n\n\n\n
- The first 30 seconds<\/a> are watched by 33% of viewers, followed by 45% who watch for less than a minute.<\/li>\n\n\n\n
- A video is twice as likely <\/a>to be shared as any other type of material.<\/li>\n\n\n\n
- Cisco<\/a> research suggests that video content will account for 82% of Internet traffic by 2022.<\/li>\n<\/ul>\n\n\n\n
Smartphone video consumption is expanding at a rate of 100%<\/a> year over year.<\/p>\n\n\n\n
Rise of Video Marketing<\/h3>\n\n\n\n
- \n
- YouTube is the most extensively used video platform with being the preference of 85%<\/a> of marketers.<\/li>\n\n\n\n
- As part of their social media marketing plan, 73%<\/a> of marketers produce at least 2 videos per month.<\/li>\n\n\n\n
- On Facebook, video postings get 73% higher engagement than photo posts.<\/li>\n\n\n\n
- According to Nicola Mendelsohn, President of Facebook\u2019s operations in Europe, the Middle East, and Africa, Facebook will be 100% video<\/a> content based platform by 2021,.<\/li>\n\n\n\n
- A report by Wyzowl<\/a> suggests that 85% of consumers want to watch more videos from companies.<\/li>\n\n\n\n
- Companies that use video features have a 49%<\/a> higher revenue growth rate than those who don\u2019t.<\/li>\n\n\n\n
- Video is now used by more than 81% of enterprises, up from 63% in 2019.<\/li>\n\n\n\n
- If a website\u2019s URL contains a video, the chances of it ranking on Google\u2019s main page increase by 53 times.<\/li>\n\n\n\n
- According to a Wyzowl survey<\/a>, 89% of video marketers believe video provides a decent ROI, and 83% believe video helps in lead generation<\/a>. Video has increased traffic<\/a> to 87% of video marketers\u2019 websites, and has increased sales for 80% of video marketers.<\/li>\n\n\n\n
- YouTube counts a view after a viewer has watched at least 30 seconds<\/a> of a video, however, a view on Facebook is recorded after only 3 seconds.<\/li>\n\n\n\n
- According to Wyzowl, nearly 9 out of 10 video marketers<\/a> want to use YouTube as part of their content strategy in the coming year. With 76%, Facebook isn\u2019t far behind.<\/li>\n\n\n\n
- Emails with video links have a higher click rate of up to 65%<\/a>.<\/li>\n\n\n\n
- Short videos were selected by two-thirds<\/a> of buyers as their preferred means of learning about a new product.<\/li>\n<\/ul>\n\n\n\n
eSports and Professional Gaming<\/h3>\n\n\n\n
- \n
- The worldwide eSports market was worth slightly over 1.08 billion dollars in 2021<\/a>.<\/li>\n\n\n\n
- The global eSports market revenue is predicted to reach over 1.62 billion US dollars<\/a> in 2024, indicating that the business is expected to grow fast in coming years.<\/li>\n\n\n\n
- During the projection period 2021-2026, the APAC is predicted to have the largest eSports market share<\/a>.<\/li>\n\n\n\n
- The cloud gaming market is expected to grow at a CAGR of 41.9% from USD 92 million in 2019 to USD 1091.6 million<\/a> by 2026.<\/li>\n\n\n\n
- According to Influencer Marketing Hub<\/a>, 55% of Twitch (a major gaming network) users are between the ages of 18 and 34.<\/li>\n<\/ul>\n\n\n\n
5G Technology Impact<\/h3>\n\n\n\n
- \n
- According to a new analysis commissioned by Intel and conducted by Ovum, 5G will revolutionize the media and entertainment industry by generating $1.3 trillion<\/a> in revenue by 2028.<\/li>\n\n\n\n
- Video will account for 90%<\/a> of 5G data while AR and VR will reach a tipping point.<\/li>\n\n\n\n
- As forecasted by Ovum, demand for video data alone is predicted to increase from 11.7GB per 5G user in 2019 to 84.4GB <\/a>by 2028.<\/li>\n\n\n\n
- Mobile video revenues will expand at an 85%<\/a> CAGR between 2021 and 2028, giving B2B and B2C network providers a major boost.<\/li>\n\n\n\n
- As the global market for mobile display advertising is expected to reach $178 billion<\/a> by 2028 ($66.6 billion in the United States), the digital advertising market will be positively impacted.<\/li>\n\n\n\n
- AR games will be leading with more than 90%<\/a> of AR revenues by 2028 ($35.7 billion globally), as 5G is set to unfold futuristic innovation to the gaming business.<\/li>\n\n\n\n
- Companies that adapt to new business models brought on by 5G will prosper, as greater network capabilities will boost yearly media revenues to $420 billion <\/a>by 2028 ($124 billion in the United States).<\/li>\n<\/ul>\n\n\n\n
Music Streaming & Podcasts<\/h3>\n\n\n\n
- \n
- According to the International Federation of the Phonographic Industry, the global recorded music market expanded by 7.4% <\/a>in 2020, marking the 6th consecutive year of growth (IFPI).<\/li>\n\n\n\n
- The global podcasting market was worth USD 9.28 billion in 2019 and is predicted to increase at a 27.5 percent compound annual growth rate (CAGR) from 2020 to 2027.
![\"\"]()
<\/li>\n\n\n\n- IFPI\u2019s Global Music Report suggests the total revenues for 2020 to be US$21.6 billion<\/a>.<\/li>\n\n\n\n
- Revenues from paid subscription streaming climbed by 18.5%<\/a>. By the end of 2020, 443 million people had paid subscription accounts.<\/li>\n\n\n\n
- Total streaming revenue (including paid Subscription and Advertising-supported) increased by 19.9% to $13.4 billion<\/a>, accounting for 62.1% of global recorded music revenues.<\/li>\n\n\n\n
- There are almost 1,950,000 active podcasts, with over 47 million episodes as of March 2021.<\/li>\n\n\n\n
- Latin America remained the fastest-growing region in the world (15.9%), with music streaming revenues increasing by 30.2%<\/a> to account for 84.1% of the region\u2019s total revenues.<\/li>\n\n\n\n
- Revenues increased by 3.5% in Europe, the world\u2019s second-largest recorded music area, as strong music streaming growth of 20.7%<\/a> offset drops in all other consumption formats.<\/li>\n\n\n\n
- Spotify, Apple, and Deezer among others currently account for 62.1%<\/a> of global music income.<\/li>\n<\/ul>\n\n\n\n
And that\u2019s a wrap!<\/h3>\n\n\n\n
These live streaming statistics offer a picture of a thriving industry. Businesses that want to interact in a more impactful way with their customers are wise to prefer live streaming and on-demand video content in sales, marketing, training, and other areas. <\/p>\n\n\n\n
We hope that these figures have provided you with a clear picture of the OTT and streaming sectors\u2019 tremendous expansion. <\/p>\n\n\n\n
Whether you\u2019re new to the OTT industry or looking to extend your present portfolio, you can take advantage of our 14-Day Free Trial. <\/p>\n\n\n\n
- The global podcasting market was worth USD 9.28 billion in 2019 and is predicted to increase at a 27.5 percent compound annual growth rate (CAGR) from 2020 to 2027.
- Video will account for 90%<\/a> of 5G data while AR and VR will reach a tipping point.<\/li>\n\n\n\n
- The global eSports market revenue is predicted to reach over 1.62 billion US dollars<\/a> in 2024, indicating that the business is expected to grow fast in coming years.<\/li>\n\n\n\n
- As part of their social media marketing plan, 73%<\/a> of marketers produce at least 2 videos per month.<\/li>\n\n\n\n
- According to the 14th edition of Deloitte\u2019s Digital Media Trends Study<\/a>, US users have accounts with an average of four streaming video services.<\/li>\n\n\n\n
- According to a recent analysis by Conviva<\/a>, live video generates 27% more minutes of watch time per viewing, around 6 minutes more than an average of 41 minutes against video on demand.<\/li>\n\n\n\n
- 66%<\/a> of connected flat-panel TVs will be 4K by 2023.<\/li>\n\n\n\n
- In the United States, there are over 300 OTT <\/a>providers, with popular video-on-demand platforms like Netflix, Hulu, Amazon Prime, and Disney Plus.<\/li>\n\n\n\n
![\"\"](\"https:\/\/multitvsolution.com\/blog\/wp-content\/uploads\/2022\/01\/OTT-Devices-under-point-17-1-300x150.jpeg\")
<\/li>\n\n\n\n![\"\"](\"https:\/\/multitvsolution.com\/blog\/wp-content\/uploads\/2022\/01\/Cisco-Report-under-point-21-1-300x154.jpeg\")
<\/li>\n\n\n\n![\"\"](\"https:\/\/multitvsolution.com\/blog\/wp-content\/uploads\/2022\/01\/podcast-inline-image-under-point-72-1-300x150.jpeg\")
<\/li>\n\n\n\n