YUV is a regionally focused video platform offering geographically centered entertainment video content over web with a robust video recommendation engine catering specially to southern Indian belt.

Use Case : OTT platform integration for content aggregation and monetization

Challenge

YUV required a dedicated OTT platform bundled along mobile application for a coherent content aggregation and delivery over web imparting maximum monetary yield.

Major technical challenges encountered were:

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    VOD Transcoding
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    HLS packaging
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    CDN distribution
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    Live to VOD conversion
SOLUTION

MultiTV’s OTT platform, streaming solution, AD inserts and analytics tool were utilized to counter the technical challenges and provide a wholesome solution as follows:

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    MultiTV’s encoder “Streamline” was implemented as the transcoding solution for VOD streams making the video content compatible with every device on user’s end irrespective of viewer’s bandwidth
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    Complete HLS packaging for streamable video content capitalizing on the native support in iOS, widely used browsers and app players.
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    CDN distribution was made available for high speed streaming .
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    Automated Live to VOD conversion with accurate video frame cutting and metadata allotment.
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    YUV application development for iOS and android for access over handheld devices.
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    Deploying MultiTV’s “smooth player” as the media player platform for video content.
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    Monetizing the video content for best possible ad revenue with smart add insertion and ad detection.
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