IDEA Movies & TV app is a proprietary entertainment app developed by idea cellular Ltd. equipping users to choose content from 250+ channels (Live & VOD), movies, YouTube and other content providers. With Bollywood and Hollywood content available in 10+ regional languages and 10 million installs till date Idea movies and TV app is always thriving to lead the Over the top entertainment market.

Use Case :Deploying Satellite downlinking and OTT platform for Live channels & VOD for content delivery over web.

Challenge

Engaging an Audience close to 10 million bears the responsibility to maintain a technically robust content delivery. Live channel play over web relies on satellite downlinking and transcoding the video content further for a globally compatible viewership.

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    Satellite downlinking for 250+ live channels
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    Live transcoding while the channel content is executed in real time.
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    Making live content available as VOD and encoding it further.
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    CDN distribution granting a smoother signal flow @ accelerated speed.
SOLUTION

For a comprehensive OTT platform Multi TV's “Automator” was used for the live channel delivery via internet and CDN was deployed for high speed traffic flow.

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    Satellite downlinking of 250+ live TV channels from source stream and deploying it for propagation over MobileTV while maintaining a steady downlink chain.
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    Live transcoding of downlinked TV channel stream in real time through Multi TV's encoder “streamline” for every live content.
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    CDN deployment for an accelerated speed of delivery for dynamic content with pre-fetching and TCP optimization.
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