IDEA Movies & TV app is a proprietary entertainment app developed by idea cellular Ltd. equipping users to choose content from 250+ channels (Live & VOD), movies, YouTube and other content providers. With Bollywood and Hollywood content available in 10+ regional languages and 10 million installs till date Idea movies and TV app is always thriving to lead the Over the top entertainment market.
Use Case :Deploying Satellite downlinking and OTT platform for Live channels & VOD for content delivery over web.
Engaging an Audience close to 10 million bears the responsibility to maintain a technically robust content delivery. Live channel play over web relies on satellite downlinking and transcoding the video content further for a globally compatible viewership.
For a comprehensive OTT platform Multi TV's “Automator” was used for the live channel delivery via internet and CDN was deployed for high speed traffic flow.