The Directorate of Advertising & Visual Publicity (DAVP) acts as a nodal, multi-media advertising and publicity front for various government ministeries, departments and other autonomous bodies granting general awareness and public declarations.

Use Case :Video advert transcoding and analytics reflecting business metrics

Challenge

TV commercials ranging from 30 seconds to 90 seconds required a dedicated transcoding platform for seamless digital delivery over C&S TV channels and digital cinema agencies in supported formats.

SOLUTION

MultiTV’s Transcoding and analytics tools were implemented to carry out the desired format conversion and analysis.

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    MultiTV’s Streamline was deployed to switch the ad creatives to desired formats compatible with the landing platform.
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    Advanced analytics were offered via MultiTV’s Impact reflecting playtime, audience response and business metrics.
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    Formation of digital ad delivery campaign defining the media partners and their creatives to be delivered in the desired format.
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    High quality background video transformation while maintaining a steady and sturdy automated workflow from ad creative ingest, format conversion to final delivery.
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